Augmented Reality and Virtual Reality - The Power of AR and VR for Business (Hardcover, 1st ed. 2019)

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Progress in IS
Release date:	March 2019
First published:	2019
Editors:	M. Claudia Tom Dieck • Timothy Jung
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	335
Edition:	1st ed. 2019
ISBN-13:	978-3-03-006245-3
Categories:	Books > Computing & IT > Computer communications & networking > General Books > Computing & IT > Applications of computing > Virtual reality Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	3-03-006245-7
Barcode:	9783030062453

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