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Augmented Reality and Virtual Reality - The Power of AR and VR for Business (Hardcover, 1st ed. 2019) Loot Price: R4,716
Discovery Miles 47 160
Augmented Reality and Virtual Reality - The Power of AR and VR for Business (Hardcover, 1st ed. 2019): M. Claudia Tom Dieck,...

Augmented Reality and Virtual Reality - The Power of AR and VR for Business (Hardcover, 1st ed. 2019)

M. Claudia Tom Dieck, Timothy Jung

Series: Progress in IS

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Loot Price R4,716 Discovery Miles 47 160 | Repayment Terms: R442 pm x 12*

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This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Progress in IS
Release date: March 2019
First published: 2019
Editors: M. Claudia Tom Dieck • Timothy Jung
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Hardcover
Pages: 335
Edition: 1st ed. 2019
ISBN-13: 978-3-03-006245-3
Categories: Books > Computing & IT > Computer communications & networking > General
Books > Computing & IT > Applications of computing > Virtual reality
Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 3-03-006245-7
Barcode: 9783030062453

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