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This unique handbook maps the growing field of consumer psychology
in its increasingly global context. With contributions from over 70
scholars across four continents, the book reflects the
cross-cultural and multidisciplinary character of the field.
Chapters relate the key consumer concepts to the progressive
globalization of markets in which consumers act and consumption
takes place. The book is divided into seven sections, offering a
truly comprehensive reference work that covers: The historical
foundations of the discipline and the rise of globalization The
role of cognition and multisensory perception in consumers'
judgements The social self, identity and well-being, including
their relation to advertising Social and cultural influences on
consumption, including politics and religion Decision making,
attitudes and behaviorally based research Sustainable consumption
and the role of branding The particularities of online settings in
framing and affecting behavior The Routledge International Handbook
of Consumer Psychology will be essential reading for anyone
interested in how the perceptions, feelings and values of consumers
interact with the decisions they make in relation to products and
services in a global context. It will also be key reading for
students and researchers across psychology and marketing, as well
as professionals interested in a deeper understanding of the field.
This unique handbook maps the growing field of consumer psychology
in its increasingly global context. With contributions from over 70
scholars across four continents, the book reflects the
cross-cultural and multidisciplinary character of the field.
Chapters relate the key consumer concepts to the progressive
globalization of markets in which consumers act and consumption
takes place. The book is divided into seven sections, offering a
truly comprehensive reference work that covers: The historical
foundations of the discipline and the rise of globalization The
role of cognition and multisensory perception in consumers'
judgements The social self, identity and well-being, including
their relation to advertising Social and cultural influences on
consumption, including politics and religion Decision making,
attitudes and behaviorally based research Sustainable consumption
and the role of branding The particularities of online settings in
framing and affecting behavior The Routledge International Handbook
of Consumer Psychology will be essential reading for anyone
interested in how the perceptions, feelings and values of consumers
interact with the decisions they make in relation to products and
services in a global context. It will also be key reading for
students and researchers across psychology and marketing, as well
as professionals interested in a deeper understanding of the field.
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