Routledge International Handbook of Consumer Psychology (Paperback)

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers' judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge International Handbooks
Release date:	2023
First published:	2017
Editors:	Cathrine V. Jansson-Boyd • Magdalena J. Zawisza
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	748
ISBN-13:	978-1-03-247708-4
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-03-247708-3
Barcode:	9781032477084

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!