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Revenge Of The Tipping Point - Overstories, Superspreaders And The Rise Of Social Engineering (Paperback): Malcolm Gladwell Revenge Of The Tipping Point - Overstories, Superspreaders And The Rise Of Social Engineering (Paperback)
Malcolm Gladwell 1
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light

Why in the late 1980s and early '90s did Los Angeles become the bank robbery capital of the world? What is the magic third and what does it have to do with racial equity? What do big cats and clusters of teen suicide have in common? These are just some of the questions Malcolm Gladwell addresses in this new work, which revisits the phenomenon of epidemics and examines when, how, and above all where ideas, viruses, and trends spread.

Gladwell shows that - whether in neighbourhoods, schools, zoos, or conference rooms - today's epidemics are no longer singular occurrences, but turbocharged versions of their earlier counterparts. Tipping points, he explains, play a much bigger role in our lives now than ever before. With this provocative and fascinating new book, we can meet them in novel and innovative ways.

Talking To Strangers - What We Should Know About The People We Don't Know (Paperback): Malcolm Gladwell Talking To Strangers - What We Should Know About The People We Don't Know (Paperback)
Malcolm Gladwell 2
R275 R254 Discovery Miles 2 540 Save R21 (8%) Ships in 5 - 10 working days

The #1 New York Times and top ten Sunday Times bestseller

'I love this book . . . reading it will actually change not just how you see strangers, but how you look at yourself, the news - the world. Reading this book changed me' Oprah Winfrey

The highly anticipated new book from Malcolm Gladwell, international bestselling author of The Tipping Point, Blink, Outliers, What the Dog Saw and David and Goliath

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?

Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

No one challenges our shared assumptions like Malcolm Gladwell. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times.

Outliers - The Story of Success (Paperback): Malcolm Gladwell Outliers - The Story of Success (Paperback)
Malcolm Gladwell 5
R295 R229 Discovery Miles 2 290 Save R66 (22%) View more sellers In Stock

Why do some people achieve so much more than others? Can they lie so far out of the ordinary?

In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined.

He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone.

Outliers will change the way you think about your own life story, and about what makes us all unique.

Revenge of the Tipping Point - Overstories, Superspreaders, and the Rise of Social Engineering (Paperback): Malcolm Gladwell Revenge of the Tipping Point - Overstories, Superspreaders, and the Rise of Social Engineering (Paperback)
Malcolm Gladwell
R540 R506 Discovery Miles 5 060 Save R34 (6%) Ships in 18 - 22 working days

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with “curiosity and humor” in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light (Shannon Carlin). ​

Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
 
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.

Blink - the power of thinking without thinking (Hardcover, 1st large print ed): Malcolm Gladwell Blink - the power of thinking without thinking (Hardcover, 1st large print ed)
Malcolm Gladwell
R934 Discovery Miles 9 340 Ships in 18 - 22 working days

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

The Tipping Point - How Little Things Can Make a Big Difference (Paperback, Re-issue): Malcolm Gladwell The Tipping Point - How Little Things Can Make a Big Difference (Paperback, Re-issue)
Malcolm Gladwell 3
R360 R321 Discovery Miles 3 210 Save R39 (11%) Ships in 5 - 10 working days

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The Bomber Mafia - A Tale of Innovation and Obsession (Paperback): Malcolm Gladwell The Bomber Mafia - A Tale of Innovation and Obsession (Paperback)
Malcolm Gladwell
R448 R413 Discovery Miles 4 130 Save R35 (8%) Ships in 18 - 22 working days

The international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century

'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.'

In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past?

This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War.

In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?

Endure - Mind, Body, and the Curiously Elastic Limits of Human Performance (Paperback): Alex Hutchinson Endure - Mind, Body, and the Curiously Elastic Limits of Human Performance (Paperback)
Alex Hutchinson; Foreword by Malcolm Gladwell
R456 R398 Discovery Miles 3 980 Save R58 (13%) Ships in 18 - 22 working days
Talking to Strangers - What We Should Know about the People We Don't Know (Paperback): Malcolm Gladwell Talking to Strangers - What We Should Know about the People We Don't Know (Paperback)
Malcolm Gladwell
R510 R476 Discovery Miles 4 760 Save R34 (7%) Ships in 18 - 22 working days

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers, and why they often go wrong—now with a new afterword by the author.

A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true?
 
Talking to Strangers is a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. In it, Malcolm Gladwell revisits the deceptions of Bernie Madoff, the suicide of Sylvia Plath, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt.
 
Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know, and the resulting conflict and misunderstanding have a profound effect on our lives and our world. Now, with Talking to Strangers, Malcolm Gladwell brings us a gripping guidebook for troubled times.

Outliers - Why Some People Succeed And Some Don't (Hardcover): Malcolm Gladwell Outliers - Why Some People Succeed And Some Don't (Hardcover)
Malcolm Gladwell
R680 R605 Discovery Miles 6 050 Save R75 (11%) Ships in 18 - 22 working days

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

David and Goliath - Underdogs, Misfits and the Art of Battling Giants (Paperback): Malcolm Gladwell David and Goliath - Underdogs, Misfits and the Art of Battling Giants (Paperback)
Malcolm Gladwell 2
R295 R272 Discovery Miles 2 720 Save R23 (8%) Ships in 5 - 10 working days

'A feel-good extravaganza, nourishing both heart and mind ... What unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage. Yet there is something more powerful and more uplifting that links them' Kate Kellaway, Financial Times 'I devoured in a single reading' Richard E. Grant 'When you read it, you feel like you can topple giants' Jon Ronson 'An energetic, counterintuitive exploration of why (and how) underdogs succeed' Lisa Appignanesi, Guardian, Books of the Year 'Breathtaking' The New York Times 'Truly intriguing and inspiring' Los Angeles Times

Outliers - The Story of Success (Paperback): Malcolm Gladwell Outliers - The Story of Success (Paperback)
Malcolm Gladwell 1
R234 Discovery Miles 2 340 Ships in 10 - 15 working days

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point," Blink," and Outliers." Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.

Blink - The Power of Thinking without Thinking (Paperback, annotated edition): Malcolm Gladwell Blink - The Power of Thinking without Thinking (Paperback, annotated edition)
Malcolm Gladwell
R499 R462 Discovery Miles 4 620 Save R37 (7%) Ships in 18 - 22 working days

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

The Bomber Mafia - A Dream, a Temptation, and the Longest Night of the Second World War (Hardcover): Malcolm Gladwell The Bomber Mafia - A Dream, a Temptation, and the Longest Night of the Second World War (Hardcover)
Malcolm Gladwell
R609 R553 Discovery Miles 5 530 Save R56 (9%) Ships in 18 - 22 working days
Blink - The Power of Thinking Without Thinking (Paperback): Malcolm Gladwell Blink - The Power of Thinking Without Thinking (Paperback)
Malcolm Gladwell 6
R295 R272 Discovery Miles 2 720 Save R23 (8%) Ships in 5 - 10 working days

From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind.

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...

This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

David and Goliath - Underdogs, Misfits, and the Art of Battling Giants (Paperback): Malcolm Gladwell David and Goliath - Underdogs, Misfits, and the Art of Battling Giants (Paperback)
Malcolm Gladwell
R502 R465 Discovery Miles 4 650 Save R37 (7%) Ships in 18 - 22 working days

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.

Or should he have?

In David and Goliath, Malcolm Gladwellchallenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.

Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms—all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.

In the tradition of Gladwell's previous bestsellers—The Tipping Point, Blink, Outliers and What the Dog Saw—David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.

The Book of Basketball - The NBA According to The Sports Guy (Paperback): Bill Simmons The Book of Basketball - The NBA According to The Sports Guy (Paperback)
Bill Simmons; Foreword by Malcolm Gladwell
R609 R550 Discovery Miles 5 500 Save R59 (10%) Ships in 9 - 17 working days

Comprehensive, authoritative, controversial, hilarious, and impossible to put down, this book offers every hardwood fan a courtside seat beside the game's finest, funniest, and fiercest chronicler.

David and Goliath - Underdogs, Misfits, and the Art of Battling Giants (Hardcover, New): Malcolm Gladwell David and Goliath - Underdogs, Misfits, and the Art of Battling Giants (Hardcover, New)
Malcolm Gladwell
R680 R604 Discovery Miles 6 040 Save R76 (11%) Ships in 18 - 22 working days

Malcolm Gladwell, the #1 bestselling author of "The Tipping Point, Blink, Outliers, "and "What the Dog Saw, " offers his most provocative---and dazzling---book yet.
Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He "shouldn't "have won.
Or should he have?
In "David and Goliath," Malcolm Gladwell""challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the "real" story of what happened between the giant and the shepherd boy those many years ago. From there, "David and Goliath" examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms---all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
In the tradition of Gladwell's previous bestsellers---"The Tipping Point," "Blink," "Outliers" and "What the Dog Saw---""David and Goliath" draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.

Outliers - The Story of Success (Paperback): Malcolm Gladwell Outliers - The Story of Success (Paperback)
Malcolm Gladwell 1
R453 R416 Discovery Miles 4 160 Save R37 (8%) Ships in 10 - 15 working days

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

The Tipping Point - How Little Things Can Make a Big Difference (Paperback): Malcolm Gladwell The Tipping Point - How Little Things Can Make a Big Difference (Paperback)
Malcolm Gladwell
R495 R457 Discovery Miles 4 570 Save R38 (8%) Ships in 18 - 22 working days

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Outliers - The Story of Success (Hardcover, large type edition): Malcolm Gladwell Outliers - The Story of Success (Hardcover, large type edition)
Malcolm Gladwell
R1,028 Discovery Miles 10 280 Ships in 10 - 15 working days

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

Talking to Strangers - What We Should Know about the People We Don't Know (Hardcover): Malcolm Gladwell Talking to Strangers - What We Should Know about the People We Don't Know (Hardcover)
Malcolm Gladwell 1
R693 R622 Discovery Miles 6 220 Save R71 (10%) Ships in 18 - 22 working days

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers—and why they often go wrong.

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn’t true?

Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller, David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

Talking to Strangers - What We Should Know about the People We Don't Know (Standard format, CD): Malcolm Gladwell Talking to Strangers - What We Should Know about the People We Don't Know (Standard format, CD)
Malcolm Gladwell 1
R1,096 R718 Discovery Miles 7 180 Save R378 (34%) Ships in 9 - 17 working days
Blink - The Power Of Thinking Without Thinking (Hardcover, New): Malcolm Gladwell Blink - The Power Of Thinking Without Thinking (Hardcover, New)
Malcolm Gladwell
R716 R629 Discovery Miles 6 290 Save R87 (12%) Ships in 18 - 22 working days

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

What the Dog Saw - And Other Adventures (Paperback): Malcolm Gladwell What the Dog Saw - And Other Adventures (Paperback)
Malcolm Gladwell
R515 R481 Discovery Miles 4 810 Save R34 (7%) Ships in 18 - 22 working days

The bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

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