Graphene Based Biomolecular Electronic Devices outlines the fundamental concepts related to graphene and electronics, along with a description of various advanced and emerging applications of graphene-based bioelectronics. The book includes coverage of biosensors, energy storage devices such as biofuel cells, stretchable and flexible electronics, drug delivery systems, tissue engineering, and 3D printed graphene in bioelectronics. Taking an interdisciplinary approach, it explores the synergy produced due to charge transfer between biomolecules and graphene and will help the reader understand the promising bioelectronic applications of graphene-based devices. Graphene has applications in semiconductor electronics, replacing the use of traditional silicon-based devices due to its semi-metallic nature and tuneable energy band gap properties. The tuning of electron transfer with redox properties of biomolecules could potentially lead to the development of miniaturized bioelectronic devices. Thus, graphene, with its unique sensing characteristics, has emerged as an attractive material to produce biomolecular electronic devices.

A global health crisis creates great uncertainty, high stress, and anxiety within society. During such a crisis, when information is unavailable or inconsistent, and when people feel unsure of what they know or what anyone knows, behavioral science indicates an increased human desire for transparency, direction, and meaning of what has happened. At such a time, the roles of stakeholders that emerge with their words and actions can help keep people safe, help them cope with emotions, and ultimately bring their experience into context leading to meaningful results. But as this crisis shifts beyond public health and workplace safety, there are implications for business continuity, job loss, and radically different ways of working. While some may already seek meaning from the crisis and move towards the ""next normal,"" others feel a growing uncertainty and are worried about the future. Therefore, it is important to analyze the role of stakeholders during these uncertain times. Stakeholder Strategies for Reducing the Impact of Global Health Crises provides a comprehensive resource on stakeholder action and strategies to deal with crises by analyzing the needs of society during global health crises, how stakeholders should communicate, and how resilience and peace can be promoted in times of chaos. The chapters cover the roles of stakeholders during a pandemic spanning from the government and international development agencies to industry and non-government organizations, community-based organizations, and more. This book not only highlights the responsibilities of each of the stakeholders but also showcases the best practices seen during the COVID-19 pandemic through existing theories and case studies. This book is intended for researchers in the fields of sociology, political science, public administration, mass media and communication, crisis and disaster management, and more, along with government officials, policymakers, medical agencies, executives, managers, medical professionals, practitioners, stakeholders, academicians, and students interested in the role of stakeholders during global health crises.

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world's learning company.

Social media has emerged as a powerful tool that reaches a wide audience with minimum time and effort. It has a diverse role in society and human life and can boost the visibility of information that allows citizens the ability to play a vital role in creating and fostering social change. This practice can have both positive and negative consequences on society. Examining the Roles of IT and Social Media in Democratic Development and Social Change is a collection of innovative research on the methods and applications of social media within community development and democracy. While highlighting topics including information capitalism, ethical issues, and e-governance, this book is ideally designed for social workers, politicians, public administrators, sociologists, journalists, policymakers, government administrators, academicians, researchers, and students seeking current research on social advancement and change through social media and technology.

Scientific developments in recent years have led to significant strides and advancements within the medical field. By integrating these findings into medical practice, optimal healthcare can be delivered to the public. Emerging Applications, Perspectives, and Discoveries in Cardiovascular Research is a comprehensive reference source for the latest academic material on the exploration of cardiovascular diseases and provides an interdisciplinary examination of novel developments and applications for cardiovascular sciences. Highlighting a range of diverse topics, such as pharmacology, pathophysiology, and alternative medicine, this book is ideally designed for researchers, professionals, practitioners, graduate students, and academics interested in the latest medical advancements.

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

This issue of Neuroimaging Clinics focuses on Evidence-Based Vascular Neuroimaging and is edited by Drs. Ajay Malhotra and Dheeraj Gandhi. Articles will include: Unruptured Intracranial Aneurysms: Duration, Frequency and Modality Used for Surveillance; Vasospasm: Role of Imaging in Detection and Monitoring Treatment; Extracranial Vascular Disease: Carotid Stenosis and Plaque Imaging; Subarachnoid Hemorrhage: Distribution and Role of Imaging; Acute Ischemic Stroke: MRI-based Paradigms; Imaging of Intracranial Hemorrhage (Non-subarachnoid Hemorrhage); Brain Arteriovenous Malformations: The Role of Imaging in Treatment Planning and Monitoring Response; Intracranial Vascular Disease and Vessel Wall Imaging; Acute Ischemic Stroke: CT/CTA/CTP and Their Role; Imaging for Treated Aneurysms (including clipping, coiling, stents, flow-diverters); and more!

The most important aspect of our existence is that every living thing is subject to two forms of evolutionary trends. One is physical, which deals with the investigation of nature by means of science and technology. The other is spiritual, which requires an investigation of nature through perceptive power, commonly achieved through meditative practices.

In "Spiritual Wisdom, author Ramesh Malhotra explores the evolution of the attainment of spiritual knowledge and inner tranquility and peace. Through practical examples of how to apply these spiritual principles to everyday life, he provides insight into the four tenets of eternal wisdom: mythological wisdom, inspirational wisdom, transcendental wisdom, and absolute truth. He provides an overview of the history of spiritual wisdom, the elements of lower and higher knowledge, and the process of self-revitalization.

Providing an in-depth investigation and discussion of the spiritual knowledge and guidance found within the Bhagavad Gita, Malhotra encourages further exploration of spiritual wisdom and enlightenment in order to bring peace, tranquility, and happiness to every life journey.

The Himalayan Region is a mega hot spot for biological diversity. It supports over 1,748 plants species of known medicinal value. This title focuses on origin and distribution of Himalayan herbs, their medicinal potential, industrial significance, and research advancements pertaining to molecular breeding and omics-based approaches.

In the new millennium, the competence of most organizations will depend on innovative deployment of new technologies for effectively managing knowledge networks for organizational performance. Many such "virtual" organizations using information and knowledge as their fundamental bases are redefining the "reality" of the traditional "brick-and-mortar" economy. In the process, they are also posing challenges and opportunities by redefining traditional thinking about industries, organizations, competition, products, services, technologies, people and economy. Knowledge Management and Virtual Organizations is a compilation of innovative and interesting theories, case studies and best practices, information and communication technologies, methodologies, methods and measures that relate to the topics of knowledge management and new organization forms such as virtual organizations.

Cloud computing provides an easier alternative for starting an IT-based business organization that requires much less of an initial investment. Cloud computing offers a significant edge of traditional computing with big data being continuously transferred to the cloud. For extraction of relevant data, cloud business intelligence must be utilized. Cloud-based tools, such as customer relationship management (CRM), Salesforce, and Dropbox are increasingly being integrated by enterprises looking to increase their agility and efficiency. Impacts and Challenges of Cloud Business Intelligence is a cutting-edge scholarly resource that provides comprehensive research on business intelligence in cloud computing and explores its applications in conjunction with other tools. Highlighting a wide range of topics including swarm intelligence, algorithms, and cloud analytics, this book is essential for entrepreneurs, IT professionals, managers, business professionals, practitioners, researchers, academicians, and students.

Deathworlds are places on planet earth that can no longer sustain life. These are increasing rapidly. We experience remnants of Deathworlds within our Lifeworlds (for example traumatic echoes of war, genocide, oppression). Many practices and policies, directly or indirectly, are "Deathworld-Making." They undermine Lifeworlds contributing to community decline, illnesses, climate change, and species extinction. This book highlights the ways in which writing about and sharing meaningful experiences may lead to social and environmental justice practices, decreasing Deathworld-Making. Phenomenology is a method which reveals the connection between personal suffering and the suffering of the planet earth and all its creatures. Sharing can lead to collaborative relationships among strangers for social and environmental justice across barriers of culture, politics, and language. "Deathworlds into Lifeworlds wakes people up to how current economic and social forces are destroying life and communities on our planet, as I have mapped in my work. The chapters by scholars around the world in this powerful book testify to the pervasive consequences of the proliferation of Deathworld-making and ways that collaboration across cultures can help move us forward." -Saskia Sassen is the Robert S. Lynd Professor of Sociology at Columbia University and a Member of its Committee on Global Thought. "Recognizing the inseparability of experience, consciousness, environment and problematics in rebalancing life systems, this book offers solutions from around the world." -Four Arrows, aka Don Trent Jacobs, author of Sitting Bull's Words for A World in Crises, et al. "This unique book brings together 78 participants from 11 countries to reveal the ways in which phenomenology - the study of consciousness and phenomena - can lead to profound personal and social transformation. Such transformation is especially powerful when "Deathworlds" - physical or cultural places that no longer sustain life - are transformed into "lifeworlds" through collaborative sharing, even when (or, perhaps, especially when) the sharing is among strangers across different cultures. The contributors share a truly wide range of human experiences, from the death of a child to ecological destruction, in offering ways to affirm life in the face of what may seem to be hopeless death-affirming challenges." -Richard P. Appelbaum, Ph.D., is Distinguished Research Professor Emeritus and former MacArthur Foundation Chair in Global and International Studies and Sociology at the University of California, Santa Barbara. He is also a founding Professor at Fielding Graduate University, where he heads the doctoral concentration in Sustainability Leadership. "Deathworlds is a love letter for the planet-our home. By documenting places that no longer sustain life, the authors collectively pull back the curtain on these places, rendering them meaningful by connecting what ails us with what ails the world." -Katrina S. Rogers, Ph.D., conservation activist and author "Deathworlds to Lifeworlds represents collaboration among Fielding Graduate University, the University of Lodz (Poland), and the University of the Virgin Islands. Students and faculty from these universities participated in seminars on transformative phenomenology and developed rich phenomenologically based narratives of their experiences or others'. These phenomenological protocol narratives creatively modify and integrate with everyday experience the conceptual frameworks of Husserl, Schutz, Heidegger, Habermas, and others. The diverse protocol authors demonstrate how phenomenological reflection is transformative first by revealing how Deathworlds, which lead to physical, mental, social, or ecological decline, imperil invaluable lifeworlds. Deathworlds appear on lifeworld fringes, such as extra-urban trash landfills, where unnoticed impoverished workers labor to the destruction of their own health. Poignant protocol-narratives highlight the plight and noble struggle of homeless people, the mother of a dying 19-year-old son, persons inclined to suicide, overwhelmed first responders, alcoholics who through inspiration achieve sobriety, unravelled We-Relationships, those suffering from and overcoming addiction or misogynist stereotypes or excessive pressures, veterans distraught after combat, a military mother, those in liminal situations, and oppressed indigenous peoples who still make available their liberating spirituality. Transformative phenomenology exemplifies that generous responsiveness to the ethical summons to solidarity to which Levinas's Other invites us." -Michael Barber, Ph.D., Professor of Philosophy, St. Louis University. He has authored seven books and more than 80 articles in the general area of phenomenology and the social world. He is editor of Schutzian Research, an annual interdisciplinary journal. "This book helps us notice the Deathworlds that surround us and advocates for their de-naturalization. Its central claim is that the ten virtues of the transformative phenomenologist allow us to do so by changing ourselves and the worlds we live in. In this light, the book is an outstanding presentation of the international movement known as "transformative phenomenology." It makes groundbreaking contributions to a tradition in which some of the authors are considered the main referents. Also, it offers an innovative understanding of Alfred Schutz's philosophy of the Lifeworld and a fruitful application of Van Manen's method of written protocols." -Carlos Belvedere, Ph.D., Professor, Faculty of Social Sciences, University of Buenos Aires" "Moving beyond the social phenomenology carved out by Alfred Schutz, this impressive volume of action-based experiential research displays the efficacy of applying phenomenological protocols to explore Deathworlds, the tacit side of the foundational conception of Lifeworlds. Over twenty-one chapters, plus an epilogue, readers are transported by the train of Transformative Phenomenology, created during what's been called the Silver Age of Phenomenology (1996 - present) at the Fielding Graduate University. An international amalgam of students and faculty from universities in Poland, the United States, the Virigin Islands, Canada, and socio-cultural locations throughout the world harnessed their collective energy to advance the practical call of phenomenology as a pathway to meaning-making through rich descriptions of lived experience. Topics include dwelling with strangers, dealing with trash, walking with the homeless, death of a young person, overcoming colonialism, precognition, environmental destruction, and so much more. The research collection enhances what counts as phenomenological inquiry, while remaining respectful of Edmund Husserl's philosophical roots." -David Rehorick, PhD, Professor Emeritus of Sociology, University of New Brunswick (Canada) & Professor Emeritus, Fielding Graduate University (U.S.A.), Vancouver, British Columbia.

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

I started writing in earnest more than four years ago. Faced with prospect of imminent demise, I embarked on my long delayed memoire. Here then is a collection of my best columns over the course of these past four years. As the readers will see the prime focus of these columns has been on relationships, the problems of aging, the promise of technology and random musings on a diverse range of subjects from the lure of marmite to the new type of books in the future I do not know what the future holds in the limited span left for me, but this I do know, there is a bliss to be found in our lives humdrum, though they may be. And it behooves us to savor them as much as we can. I have really enjoyed researching and writing these pieces and I hope you too will dip into the book and read and enjoy these columns.