Rolex, the great creation of inventor and entrepreneur Hans Wilsdorf, is a worldwide phenomenon. This rich photobook uses images, direct testimonials, unpublished interviews, contemporaneous ads, archive materials and excellent narration to recount the path from the inception of this world-famous watch brand to the present day. Follow the evolutionary path of the innovative techniques and extraordinary designs that made Rolex the powerhouse it is today. Discover the true and unique, inimitable Rolex philosophy – the identity at the heart of a century-long success. Written by author and jewellery expert Maria Cappelletti, Rolex Philosophy is a meticulously illustrated journey through all things Rolex. With technical details, auction results, and background insights, this is a must-have for all collectors and enthusiasts.

Time is a great mystery. A changeable element, which expands or vanishes, but that appears concrete as it is marked by the passing of seconds, minutes, hours, days, and years. The path toward the capture of minutes and seconds coincided with the phases of scientific evolution that allowed man to manufacture watches that are increasingly reliable, but that are also in tune with changes in customs, social needs, and aesthetic canons. This book covers the art of watch manufactory as well as 60 great models, covering both their technical evolution and style trends. In each chapter in-depth studies will guide the reader to the history of the most important manufacturers, the personalities linked to the models treated, technical innovations, styles of the period, or records achieved by the wristwatches: from the watch that helped Charles Lindbergh during the first transatlantic solo flight, to the one worn by Sir Edmund Hillary on the top of Mount Everest, the most iconic models will be discussed in detail.

"Absolutely essential for all the connoisseurs and Rolex lovers." - Laura Astrologo Porche, celebremagazine world Why do we collect? For some, it is a pursuit of pure passion - those who appreciate the wristwatch as an artform: the intricacy of its mechanics, the finesse of its form. Yet for others, collecting is an investment, and a watch's value is of as much importance as its appearance. All collectors ought to have a guide to models and market value. Rolex: Investing in Wristwatches offers detailed insights into the world of authenticating and pricing high-value wristwatches, which will be of use to collectors from amateur to connoisseur. This publication includes the vast majority of key Rolex models, along with their relevant auction results. The timepieces featured have been carefully selected by Senior Horological Expert, Osvaldo Patrizzi. These wristwatches excel for a diverse range of reasons, including technical excellence, auction records, design and anecdotal history. A description of each watch is accompanied by its picture, reference and sales values (rights included). A comparative analysis of auction results, compiled through close collaboration with the Sotheby's auction house, shows, by brand and timepiece, the evolution of prices over time, leading from the Eighties up to the present day. A system to calculate the currency exchange rate at the time of auction sales will also be included in this vital work of reference.

The history of Rolex is inextricably linked to its founder Hans Wilsdorf, who took the first steps in the world of Swiss watchmaking as he dreamed about a timepiece that could be worn around the wrist. This experimental research led Rolex to achieve its highest goals in both technological innovation and in the use of the finest materials alone. Its models have been photographed on the wrists of political leaders, sports champions, and film and fashion celebrities, transforming each Rolex into a fully-fledged status symbol, a synonym of elegance and precision. Including essays with a historical and technical slant, in-depth descriptions of the most representative pieces and a brief glossary, the pages in this book sparkle with golden hands, diamond-studded dials and patent-leather watchbands, illustrated in period photographs and macro-detail. The volume ends with a chapter dedicated to the most amazing auctions that saw the sale of the Geneva-based company's vintage watches. (Reprinting 10.02.2020)