The history of Rolex is inextricably linked to its founder Hans
Wilsdorf, who took the first steps in the world of Swiss
watchmaking as he dreamed about a timepiece that could be worn
around the wrist. This experimental research led Rolex to achieve
its highest goals in both technological innovation and in the use
of the finest materials alone. Its models have been photographed on
the wrists of political leaders, sports champions, and film and
fashion celebrities, transforming each Rolex into a fully-fledged
status symbol, a synonym of elegance and precision. Including
essays with a historical and technical slant, in-depth descriptions
of the most representative pieces and a brief glossary, the pages
in this book sparkle with golden hands, diamond-studded dials and
patent-leather watchbands, illustrated in period photographs and
macro-detail. The volume ends with a chapter dedicated to the most
amazing auctions that saw the sale of the Geneva-based company's
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