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Why is reality television flourishing in today's expanding media
market? Religion and Reality TV: Faith in Late Capitalism argues
that the reality genre offers answers to many of life's urgent
questions: Why am I important? What gives my life meaning? How do I
present my best self to the world? Case studies address these
questions by examining religious representations through late
capitalist lenses, including the maintenance of the self, the
commodification of the sacred, and the performance of authenticity.
The book's fourteen essays explore why religious themes proliferate
in reality TV, audiences' fascination with "lived religion," and
the economics that make religion and reality TV a successful
pairing. Chapters also consider the role of race, gender, and
religion in the production and reception of programming. Religion
and Reality TV provides a framework for understanding the
intersection of celebrity, media attention, beliefs, and values.
The book will be of interest to students and scholars of religion
and media studies, communication, American studies, and popular
culture.
In a society overrun by commercial clutter, religion has become yet
another product sold in the consumer marketplace, and faiths of all
kinds must compete with a myriad of more entertaining and more
convenient leisure activities. Brands of Faith argues that in order
to compete effectively faiths have had to become brands - easily
recognizable symbols and spokespeople with whom religious prospects
can make immediate connections Mara Einstein shows how religious
branding has expanded over the past twenty years to create a
blended world of commerce and faith where the sacred becomes
secular and the secular sacred. In a series of fascinating case
studies of faith brands, she explores the significance of branded
church courses, such as Alpha and The Purpose Driven Life,
mega-churches, and the popularity of the televangelist Joel Olsteen
and television presenter Oprah Winfrey, as well as the rise of
Kaballah. She asks what the consequences of this religious
marketing will be, and outlines the possible results of religious
commercialism - good and bad. Repackaging religion - updating
music, creating teen-targeted bibles - is justifiable and
necessary. However, when the content becomes obscured, religion may
lose its unique selling proposition - the very ability to raise us
above the market.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
Author Mara Einstein blends her industry experience and academic
expertise to examine diversity as a media policy, suggesting that
it has been ineffective and is potentially outdated, as study after
study has found diversity regulations to be wanting. In addition to
reviewing diversity research on the impact of minority ownership,
regulation of cable and DBS, duopolies, ownership of multiple
networks and cross ownership of media on program content, Einstein
considers the financial interest and syndication rules as a case
study, due to their profound effects on the structure of the
television industry. She also poses questions from an economic
perspective on why the FCC regulates structure rather than content.
Through the presentation of her research results, she argues
persuasively that the consolidation of the media industry does not
affect the diversity of entertainment programming, a conclusion
with broad ramifications for all media and for future research
about media monopolies.
This volume serves as a defining work in its examination of the
intersection of regulation and economics with media content. It is
appropriate as a supplemental text in courses on communication
policy, broadcast economic and media management, broadcast
programming, political economy of the mass media, and media
criticism at the advanced and graduate level. It is also likely to
interest broadcast professionals, media policymakers, communication
lawyers, and academics. It is a must-read for all who are
interested in the media monopoly debate.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
Author Mara Einstein blends her industry experience and academic
expertise to examine diversity as a media policy, suggesting that
it has been ineffective and is potentially outdated, as study after
study has found diversity regulations to be wanting. In addition to
reviewing diversity research on the impact of minority ownership,
regulation of cable and DBS, duopolies, ownership of multiple
networks and cross ownership of media on program content, Einstein
considers the financial interest and syndication rules as a case
study, due to their profound effects on the structure of the
television industry. She also poses questions from an economic
perspective on why the FCC regulates structure rather than content.
Through the presentation of her research results, she argues
persuasively that the consolidation of the media industry does not
affect the diversity of entertainment programming, a conclusion
with broad ramifications for all media and for future research
about media monopolies.
This volume serves as a defining work in its examination of the
intersection of regulation and economics with media content. It is
appropriate as a supplemental text in courses on communication
policy, broadcast economic and media management, broadcast
programming, political economyof the mass media, and media
criticism at the advanced and graduate level. It is also likely to
interest broadcast professionals, media policymakers, communication
lawyers, and academics. It is a must-read for all who are
interested in the media monopoly debate.
Why is reality television flourishing in today's expanding media
market? Religion and Reality TV: Faith in Late Capitalism argues
that the reality genre offers answers to many of life's urgent
questions: Why am I important? What gives my life meaning? How do I
present my best self to the world? Case studies address these
questions by examining religious representations through late
capitalist lenses, including the maintenance of the self, the
commodification of the sacred, and the performance of authenticity.
The book's fourteen essays explore why religious themes proliferate
in reality TV, audiences' fascination with "lived religion," and
the economics that make religion and reality TV a successful
pairing. Chapters also consider the role of race, gender, and
religion in the production and reception of programming. Religion
and Reality TV provides a framework for understanding the
intersection of celebrity, media attention, beliefs, and values.
The book will be of interest to students and scholars of religion
and media studies, communication, American studies, and popular
culture.
In a society overrun by commercial clutter, religion has become yet
another product sold in the consumer marketplace, and faiths of all
kinds must compete with a myriad of more entertaining and more
convenient leisure activities. Brands of Faith argues that in order
to compete effectively, faiths have had to become brands - easily
recognizable symbols and spokespeople with whom religious prospects
can make immediate connections. Mara Einstein shows how religious
branding has expanded over the past twenty years to create a
blended world of commerce and faith, where the sacred becomes
secular and the secular sacred. In a series of fascinating case
studies of faith brands, she explores the significance of branded
church courses, such as Alpha and The Purpose Driven Life,
mega-churches, and the popularity of the televangelist Joel Olsteen
and television presenter Oprah Winfrey, as well as the rise of
Kaballah. She asks what the consequences of this religious
marketing will be, and outlines the possible results of religious
commercialism - good and bad. Repackaging religion - updating
music, creating teen-targeted bibles - is justifiable and
necessary. However, when the content becomes obscured, religion may
lose its unique selling proposition - the very ability to raise us
above the market.
Pink ribbons, red dresses, and greenwashing - American corporations
are scrambling to tug at consumer heartstrings through
cause-related marketing, corporate social responsibility, and
ethical branding, tactics that can increase sales by as much as 74
per cent. Harmless? Marketing insider Mara Einstein demonstrates in
this penetrating analysis why the answer is a resounding "No"! In
"Compassion, Inc", she outlines how cause-related marketing
desensitizes the public by putting a pleasant face on complex
problems. She takes us through the unseen ways in which large sums
of consumer dollars go into corporate coffers rather than helping
the less fortunate. She also discusses companies that truly do make
the world a better place, and those that just pretend to.
3000. That's the number of marketing messages the average American
confronts on a daily basis from TV commercials, magazine and
newspaper print ads, radio commercials, pop-up ads on gaming apps,
to pre-roll on YouTube videos and native advertising on mobile news
apps. These commercial messages are so pervasive that we cannot
help but be affected by perpetual come-ons to keeping buying. Over
the last decade, advertising has become more devious, more digital,
and more deceptive, with an increasing number of ads designed to
appear to the untrained eye to be editorial content. It's easy to
see why. As we have become smarter at avoiding ads, advertisers
have become smarter about disguising them. Mara Einstein exposes
how our shopping, political and even dating preferences are
unwittingly formed by brand images and the mythologies embedded in
them. Advertising: What Everyone Needs to Know (R) helps us combat
the effects of manipulative advertising, and enables the reader to
understand how marketing industries work in the digital age,
particularly in their uses and abuses of Big Data. Most
importantly, it awakens us to advertising's subtle and not so
subtle impact on our lives-both as individuals and as a global
society. What ideas and information are being communicated to
us-and to what end?
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