Entrepreneurs and innovators are trained to run fast, but...Are you running in the right direction?

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching their opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes mean that you often choose the wrong market or attempt to pursue too many opportunities at once.

Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework- the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

1.Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business

2.Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus

3.Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

Get the most value for your innovations with Where to Play.

Auf der Basis eines innovativen Forschungsansatzes analysiert Marc Gruber die Erfolgsgeschichten von 20 mittelstandischen Unternehmen im Zeitraum von 1900 bis 2000."

Marc Gruber untersucht die Marketingplanung wahrend der Grundungsvorbereitung. Aufbauend auf einer umfassenden Analyse des Forschungsstands leitet er Hypothesen zum Planungsprozess im Marketing ab, die er anhand multivariater Analysen bei wagniskapitalfinanzierten Unternehmensgrundungen uberpruft.