In diesem Buch bilden Geschaftstypen den ubergeordneten Bezugsrahmen. Die einzelnen Marketinginstrumente (strategisch und operativ) werden jedoch zunachst losgelost erortert. Innerhalb des jeweiligen Instruments werden dann Spezifika im Hinblick auf die unterschiedlichen Geschaftstypen diskutiert. Eine starke unternehmenspraktische Ausrichtung wird dadurch erreicht, indem die dargestellten Instrumente des Industriegutermarketings um praktische Fallbeispiele erganzt werden."

Marc Kuhn entwickelt eine integrierte Wissensmanagementlosung auf der Basis des internen Marketing, mit der einzelne Organisationsbereiche Wissensmanagement im individuellen Situationskontext planen und realisieren konnen.

This Lesson Guide offers a variety of learning experiences based on the award-winning children's book, ABOUT A FARM. It is targeted to students in grade 3 through 5. ABOUT A FARM consists of twelve chapters, each one featuring a "vignette" about an individual social situation or relationship. The farm is merely a setting for the story dynamics. These could just as easily take place almost anywhere, such as a city, a small town or neighborhood. The episodes that take place in each chapter are played out by the various animals and the humans who interact with them. Each chapter is theme-based. These include such concepts as sacrifice, prejudice, self-esteem, compromise and even response to the death of a friend. ABOUT A FARM is the recipient of a 2013 Children's Literary Classics International Book Award. It was selected by CLC as "Best First Chapter Book."