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Web-Exzellenz im E-Commerce - Innovation und Transformation im Handel (German, Paperback, 2010 ed.): Rainer Hillebrand Web-Exzellenz im E-Commerce - Innovation und Transformation im Handel (German, Paperback, 2010 ed.)
Rainer Hillebrand; Edited by Gerrit Heinemann, Andreas Haug; Contributions by Torsten Spandl, Bjoern Schafers, …
R1,111 Discovery Miles 11 110
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E-Commerce bietet fur Unternehmen nur Chancen, wenn diese zu fundamentalen Veranderungen bereit sind und sich dabei mit den Besten messen.
Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Otto Group, eVenture Capital Partners u.a.) die moderne und erfolgreiche Handelspraxis."

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