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Politics, Lies and Conspiracy Theories: A Cognitive Linguistic
Perspective shows how language influences mechanisms of cognition,
perception and belief, and by extension its power to manipulate
thoughts and beliefs. This exciting and original work is the first
to apply cognitive linguistics to the analysis of political lies
and conspiracy theories, both of which have flourished in the
internet age and which many argue are threatening democracy. It
unravels the verbal mechanisms that make these "different truths"
so effective and proliferative, dissecting the verbal structures
(metaphor, irony, connotative implications etc) of the words of a
variety of real-life cases in the form of politicians, conspiracy
theorists and influencers. Marcel Danesi goes on to demonstrate how
these linguistic structures "switch on" or "switch off" alternative
mind worlds. This book is essential reading for students of
cognitive linguistics and will enrich the studies of any student or
researcher in language and linguistics more broadly, as well as
discourse analysis, rhetoric or political science.
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Brands (Paperback)
Marcel Danesi
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R1,163
Discovery Miles 11 630
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Ships in 12 - 17 working days
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Marcel Danesi's outstanding introduction provides a clear guide to
brands and brand identity, outlining their historical origins and
their increasing centrality in contemporary consumer culture. He
introduces: the origins of brands naming and brand image how
semiotic theory can be used to analyze brand image brands and
consumer culture advertising campaigns brands in the global village
the anti-brand movement. Danesi shows how consumer products such as
cars, perfume and even websites are sold to us through the creation
of powerful brand images, and analyzes the advertising campaigns
developed to promote brands such as Coca-Cola, McDonalds, Absolut
Vodka, Apple, Gucci and Chanel. He also discusses the rise of the
anti-brand movement, and its challenges to the dominance of global
brands such as Gap and Nike. Including an annotated guide to
further reading, details of useful websites and a comprehensive
bibliography, Danesi's book is an important contribution to the
field of marketing and communications.
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Brands (Hardcover)
Marcel Danesi
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R4,125
Discovery Miles 41 250
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Ships in 12 - 17 working days
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Brands are all around us, part of the fabric of our everyday lives.
Marcel Danesi's introduction provides an accessible guide to brands
and brand identity, outlining the historical origins of brands and
their increasing centrality in contemporary consumer culture.
Danesi introduces: the origins of brands; naming and brand image;
how semiotic theory can be used to analyse brand image; brands and
consumer culture; advertising campaigns; brands in the global
village; and the anti-brand movement.;Danesi shows how consumer
products such as cars, perfume and even websites are sold to us
through the creation of powerful brand images, and analyses the
advertising campaigns developed to promote brands such as
Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He
also discusses the rise of the anti-brand movement and its
challenges to the dominance of global brands such as Gap and
Nike.;"Brands" includes an annotated guide to further reading,
details of useful websites and a comprehensive bibliography.
This book aims to describe and demystify what makes criminal gangs
so culturally powerful. It examines their codes of conduct,
initiation rites, secret communications methods, origin myths,
symbols, and the like that imbue the gangsters with the pride and
nonchalance that goes hand in hand with their criminal activities.
Mobsters are everywhere in the movies, on television, and on
websites. Contemporary societies are clearly fascinated by them.
Why is this so? What feature and constituents of organized criminal
gangs make them so emotionally powerful-to themselves and others?
These are the questions that have guided the writing of this
textbook, which is intended as an introduction to organized crime
from the angle of cultural analysis. Key topics include: * An
historic overview of organized crime, including the social,
economic, and cultural conditions that favour its development; * A
review of the type of people who make up organized gangs and the
activities in which they engage; * The symbols, rituals, codes and
languages that characterize criminal institutions; * The
relationship between organized crime and cybercrime; * The role of
women in organized crime; * Drugs and narco-terrorism; * Media
portrayals of organized crime. Organized Crime includes case
studies and offers an accessible, interdisciplinary approach to the
subject of organized crime. It is essential reading for students
engaged with organized crime across criminology, sociology,
anthropology and psychology.
Politics, Lies and Conspiracy Theories: A Cognitive Linguistic
Perspective shows how language influences mechanisms of cognition,
perception and belief, and by extension its power to manipulate
thoughts and beliefs. This exciting and original work is the first
to apply cognitive linguistics to the analysis of political lies
and conspiracy theories, both of which have flourished in the
internet age and which many argue are threatening democracy. It
unravels the verbal mechanisms that make these "different truths"
so effective and proliferative, dissecting the verbal structures
(metaphor, irony, connotative implications etc) of the words of a
variety of real-life cases in the form of politicians, conspiracy
theorists and influencers. Marcel Danesi goes on to demonstrate how
these linguistic structures "switch on" or "switch off" alternative
mind worlds. This book is essential reading for students of
cognitive linguistics and will enrich the studies of any student or
researcher in language and linguistics more broadly, as well as
discourse analysis, rhetoric or political science.
This concise volume offers an accessible introduction to
state-of-the-art artificial intelligence (AI) language models,
providing a platform for their use in textual interpretation across
the humanities and social sciences. The book outlines the
affordances of new technologies for textual analysis, which has
historically employed established approaches within the humanities.
Neuman, Danesi, and Vilenchik argue that these different forms of
analysis are indeed complementary, demonstrating the ways in which
AI-based perspectives echo similar theoretical and methodological
currents in traditional approaches while also offering new
directions for research. The volume showcases examples from a wide
range of texts, including novels, television shows, and films to
illustrate the ways in which the latest AI technologies can be used
for "dialoguing" with textual characters and examining textual
meaning coherence. Illuminating the potential of AI language models
to both enhance and extend research on the interpretation of texts,
this book will appeal to scholars interested in cognitive
approaches to the humanities in such fields as literary studies,
discourse analysis, media studies, film studies, psychology, and
artificial intelligence.
The fifth edition of Marcel Danesi's Popular Culture is an
accessible, engaging introduction for popular culture, media and
society, and sociology of the media courses.The fifth edition
features updated coverage on social media and digital cultures,
including those surrounding memes, video games, virtual reality,
and streaming services. Pop culture surrounds us. It infuses the
movies we watch, the music we listen to, the books we read, the
clothes we wear, and the food we eat. It comes to us on our
televisions, phones, computers, radio, and in every storefront and
billboard we pass on the street. Danesi delves into the social
structures that create and promote pop culture, showing how it
validates our common experiences. Offering a variety of
perspectives on its many modes of creations and delivery, Danesi
shows why pop culture will always be something we love to hate and
hate to love.
The fifth edition of Marcel Danesi's Popular Culture is an
accessible, engaging introduction for popular culture, media and
society, and sociology of the media courses.The fifth edition
features updated coverage on social media and digital cultures,
including those surrounding memes, video games, virtual reality,
and streaming services. Pop culture surrounds us. It infuses the
movies we watch, the music we listen to, the books we read, the
clothes we wear, and the food we eat. It comes to us on our
televisions, phones, computers, radio, and in every storefront and
billboard we pass on the street. Danesi delves into the social
structures that create and promote pop culture, showing how it
validates our common experiences. Offering a variety of
perspectives on its many modes of creations and delivery, Danesi
shows why pop culture will always be something we love to hate and
hate to love.
Scientific evidence for the origin of speech is abundant, but
evidence for the origin of language as separate from speech as a
naming system remains speculative. What evidence can be utilized
that will furnish relevant insights on the origin or language? This
book attempts to provide an answer by suggesting that the first
riddles of humanity, along with the first myths, reveal that
language may have emerged as a mode of reflection via metaphor-a
mode that involves blending speech forms together to produce
complex, abstract cognition.
In Language Creativity: A Semiotic Perspective, Simone Casini aims
to frame the concept of creativity within a linguistic dimension by
developing a theoretical reflection with constant references to
contact languages and to the educational plan. Semiotic creativity
abandons the condition of the linguistic property inter pares and
rises to the rank of theoretical and first principle by which
languages define themselves, function and interact in the
negotiation of meaning in relation to the social uses. Casini
considers creativity as a premise for the rule changing of
boundaries of meaning and creation of language and meaning. The
work progresses starting from the historical-critical concept of
creativity, discussing the most philosophical and linguistic
theories in the North American and European context.
This is the first textbook on the linguistic relativity hypothesis,
presenting it in user-friendly language, yet analyzing all its
premises in systematic ways. The hypothesis claims that there is an
intrinsic interconnection between thought, language, and society.
All technical terms are explained and a glossary is provided at the
back of the volume. The book looks at the history and different
versions of the hypothesis over the centuries, including the
research paradigms and critiques that it has generated. It also
describes and analyzes the relevant research designed to test its
validity in various domains of language structure and use, from
grammar and discourse to artificial languages and in nonverbal
semiotic systems as well. Overall, this book aims to present a
comprehensive overview of the hypothesis and its supporting
research in a textbook fashion, with pedagogical activities in each
chapter, including questions for discussion and practical exercises
on specific notions associated with the hypothesis. The book also
discusses the hypothesis as a foundational notion for the
establishment of linguistic anthropology as a major branch of
linguistics. This essential course text inspires creative, informed
dialogue and debate for students of anthropology,linguistics,
cultural studies, cognitive science, and psychology.
This book aims to describe and demystify what makes criminal gangs
so culturally powerful. It examines their codes of conduct,
initiation rites, secret communications methods, origin myths,
symbols, and the like that imbue the gangsters with the pride and
nonchalance that goes hand in hand with their criminal activities.
Mobsters are everywhere in the movies, on television, and on
websites. Contemporary societies are clearly fascinated by them.
Why is this so? What feature and constituents of organized criminal
gangs make them so emotionally powerful-to themselves and others?
These are the questions that have guided the writing of this
textbook, which is intended as an introduction to organized crime
from the angle of cultural analysis. Key topics include: * An
historic overview of organized crime, including the social,
economic, and cultural conditions that favour its development; * A
review of the type of people who make up organized gangs and the
activities in which they engage; * The symbols, rituals, codes and
languages that characterize criminal institutions; * The
relationship between organized crime and cybercrime; * The role of
women in organized crime; * Drugs and narco-terrorism; * Media
portrayals of organized crime. Organized Crime includes case
studies and offers an accessible, interdisciplinary approach to the
subject of organized crime. It is essential reading for students
engaged with organized crime across criminology, sociology,
anthropology and psychology.
Language Creativity: A Semiotic Perspective frames the concept of
creativity within a linguistic dimension by developing a
theoretical reflection with constant references to contact
languages and to the educational plan. Through the concept of
creativity and linguistic rule, Simone Casini highlights how
knowing and using a language does not mean using the rules of its
grammar, or making well-made phrases that guarantee understanding
and communication. Learning and using a language are social
activities, constantly hovering between the risks of
misunderstanding and the attempt to create upon the field an
understanding between users: a meaning that is possible (but not
guaranteed) provided that the users themselves are willing to move
within creativity to try to identify the most appropriate semiotic
roads to convey and create meaning. In the perspective Casini
proposes, semiotic creativity abandons the condition of the
linguistic property inter pares and rises to the rank of
theoretical and first principle by which languages define
themselves, function and interact in the negotiation of meaning in
relation to the social uses. This book considers creativity as a
premise for the rule changing of boundaries of meaning and creation
of language and meaning. Casini progresses from the
historical-critical concept of creativity and discusses the most
philosophical and linguistic theories in the North American and
European context.
1. This book is useful and accessible background reading for those
engaged in organized crime and cybercrime. It is written with the
general reader in mind, so will be of interest to students and
intelligent readers alike. 2. The book draws on a range of case
studies from around the world, looking at Italian Mafias, Russian
and Georgian criminal groups and drug cartels, and the Asian gangs
such as the Yakuza and the Triads.
This book examines the use of cryptography in both real and
fictional crimes-a topic that is rarely broached. It discusses
famous crimes, such as that of the Zodiac Killer, that revolve
around cryptic messages and current uses of encryption that make
solving cases harder and harder. It then draws parallels with the
use of cryptography and secret writing in crime fiction, starting
with Edgar Allan Poe and Arthur Conan Doyle, claiming that there is
an implicit principle in all such writing-namely, that if the
cryptogram is deciphered then the crime itself reveals its
structure. The general conclusion drawn is that solving crimes is
akin to solving cryptograms, as the crime fiction writers
suggested. Cases of cryptographic crime, from unsolved cold cases
to the Mafia crimes, are discussed and mapped against this basic
theoretical assumption. The book concludes by suggesting that by
studying cryptographic crimes the key to understanding crime may be
revealed.
The Concise Dictionary of Popular Culture covers the theories,
media forms, fads, celebrities and icons, genres, and terms of
popular culture. From Afropop and Anime to Oprah Winfrey and the
X-Files, the book provides more than just accessible definitions.
Each of the more than 800 entries is cross-referenced with other
entries to highlight points of connection, a thematic index allows
readers to see common elements between disparate ideas, and more
than 70 black and white photos bring entries to life.
The serial killer has become an obsession ever since Jack the
Ripper became a media sensation, embedding a new and horrifying
type of murderer into our cultural consciousness - one who kills
darkly and in the dark. All popular media - print, radio,
television, and so on - have become absorbed by this new figure.
This book traces its diffusion through all media and discusses what
this reveals about modern society. Using the Dexter saga of novels
and television programs as its basis, the book argues that a
"Dexter Syndrome" has emerged whereby we no longer see a difference
between real and fictional serial killers. The psychological and
social reasons for this are explored by tracing pop culture texts
themselves (movies, novels, etc.). Above all else, Dexter's concept
of a "moral code" forms a thematic thread that allows the author to
argue that our contemporary moral nihilism has produced the demand
for horror and horrific characters like serial killers, who have
replaced medieval demons and monsters.
This is the first textbook on the linguistic relativity hypothesis,
presenting it in user-friendly language, yet analyzing all its
premises in systematic ways. The hypothesis claims that there is an
intrinsic interconnection between thought, language, and society.
All technical terms are explained and a glossary is provided at the
back of the volume. The book looks at the history and different
versions of the hypothesis over the centuries, including the
research paradigms and critiques that it has generated. It also
describes and analyzes the relevant research designed to test its
validity in various domains of language structure and use, from
grammar and discourse to artificial languages and in nonverbal
semiotic systems as well. Overall, this book aims to present a
comprehensive overview of the hypothesis and its supporting
research in a textbook fashion, with pedagogical activities in each
chapter, including questions for discussion and practical exercises
on specific notions associated with the hypothesis. The book also
discusses the hypothesis as a foundational notion for the
establishment of linguistic anthropology as a major branch of
linguistics. This essential course text inspires creative, informed
dialogue and debate for students of anthropology,linguistics,
cultural studies, cognitive science, and psychology.
An Anthropology of Puzzles argues that the human brain is a
"puzzling organ" which allows humans to literally solve their own
problems of existence through puzzle format. Noting the presence of
puzzles everywhere in everyday life, Marcel Danesi looks at puzzles
in society since the dawn of history, showing how their presence
has guided large sections of human history, from discoveries in
mathematics to disquisitions in philosophy. Danesi examines the
cognitive processes that are involved in puzzle making and solving,
and connects them to the actual physical manifestations of classic
puzzles. Building on a concept of puzzles as based on Jungian
archetypes, such as the river crossing image, the path metaphor,
and the journey, Danesi suggests this could be one way to
understand the public fascination with puzzles. As well as drawing
on underlying mental archetypes, the act of solving puzzles also
provides an outlet to move beyond biological evolution, and Danesi
shows that puzzles could be the product of the same basic neural
mechanism that produces language and culture. Finally, Danesi
explores how understanding puzzles can be a new way of
understanding our human culture.
Accessible to wide range of readers from student to lay people,
this authoritative reference provides a complete listing of media
concepts, figures, and techniques with illustrations and historical
commentaries. Written by distinguished scholar and author Marcel
Danesi, and with an Introduction by Arthur Asa Berger, a leading
figure in the world of media and communications, the dictionary
also includes terms related to psychology, linguistics, aesthetics,
computer science, semiotics, culture theory, anthropology, and more
that have relevance in media studies. Each entry includes a
definition in simple, clear language; an illustration where
applicable; and, historical commentary (who coined a term for
example, why, who uses it, etc.). A bibliography, a directory of
online resources, and a time-line of media genres add to the
dictionary's usefulness and appeal.
Advertising plays a key role in defining contemporary culture
worldwide, creating a variety of meanings in the minds of
consumers. Intrigued by this process, Marcel Danesi an entertaining
and insightful tour guide decodes the messages woven into the
advertisements, commercials, brand names, and logos we see on a
daily basis. Marketing-oriented messages are made, he notes,
through techniques not unlike those used by artists, musicians, and
other creative sources. Guiding readers through the basics of how
to interpret ads, Danesi explores everything from product and
package design to jingles, cyberadvertising, ad campaigns, global
impacts, culture jamming, and advertising effects. Why It Sells
will fascinate and inform all readers interested in how ads,
marketing, and branding take hold in the consumer psyche."
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