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Konsumentenvertrauen - Messung, Determinanten, Konsequenzen (German, Paperback, 1. Aufl. 2007): Marcus M Neumann Konsumentenvertrauen - Messung, Determinanten, Konsequenzen (German, Paperback, 1. Aufl. 2007)
Marcus M Neumann; Foreword by Prof Dr Hans H Bauer
R1,860 Discovery Miles 18 600
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Marcus M. Neumann analysiert das Konstrukt Konsumentenvertrauen. Dies ermoglicht Unternehmen, den Status Quo des Konsumentenvertrauens zu ermitteln und Massnahmen zur Steigerung des Vertrauensniveaus zu entwickeln und deren Wirkung zu uberprufen."

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