Marcus M. Neumann analysiert das Konstrukt Konsumentenvertrauen.
Dies ermoglicht Unternehmen, den Status Quo des
Konsumentenvertrauens zu ermitteln und Massnahmen zur Steigerung
des Vertrauensniveaus zu entwickeln und deren Wirkung zu
uberprufen."
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim |
| Release date: |
September 2007 |
| First published: |
September 2007 |
| Authors: |
Marcus M Neumann
|
| Foreword by: |
Prof Dr Hans H Bauer
|
| Dimensions: |
210 x 148 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
248 |
| Edition: |
1. Aufl. 2007 |
| ISBN-13: |
978-3-8350-0784-0 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8350-0784-X |
| Barcode: |
9783835007840 |
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