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Konsumentenvertrauen - Messung, Determinanten, Konsequenzen (German, Paperback, 1. Aufl. 2007) Loot Price: R1,860
Discovery Miles 18 600
Konsumentenvertrauen - Messung, Determinanten, Konsequenzen (German, Paperback, 1. Aufl. 2007): Marcus M Neumann

Konsumentenvertrauen - Messung, Determinanten, Konsequenzen (German, Paperback, 1. Aufl. 2007)

Marcus M Neumann; Foreword by Prof Dr Hans H Bauer

Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim

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Loot Price R1,860 Discovery Miles 18 600 | Repayment Terms: R174 pm x 12*

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Marcus M. Neumann analysiert das Konstrukt Konsumentenvertrauen. Dies ermoglicht Unternehmen, den Status Quo des Konsumentenvertrauens zu ermitteln und Massnahmen zur Steigerung des Vertrauensniveaus zu entwickeln und deren Wirkung zu uberprufen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim
Release date: September 2007
First published: September 2007
Authors: Marcus M Neumann
Foreword by: Prof Dr Hans H Bauer
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 248
Edition: 1. Aufl. 2007
ISBN-13: 978-3-8350-0784-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0784-X
Barcode: 9783835007840

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