This book will help you determine the right designs, home features, and amenities to attract the boomer buyers in your market. Discover: preferences for location, home site, and community type; community amenities that will help sell your homes; how to meet or exceed 45+ consumer expectations. With keen insight honed by over 20 years of experience studying home buyer decisions and preferences, Margaret A Wylde reveals precisely what the 45+ buyer wants. This thorough analysis of her latest survey findings clearly defines and explains the purchasing and lifestyle preferences these buyers and details how builders and developers can position themselves to meet the needs of this growing market segment.