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This title was first published in 2000. Offering original insights
into the relationship between media and democratic theory, this
volume brings together a renowned collection of international
specialists who examine media and democracy, professional
journalism, the anatomy of content and the current issues which
concern both institutions. Challenging conventional discourse, this
comprehensive collection contains the most incisive and informative
articles on this fundamental subject.
This title was first published in 2000. Offering original insights
into the relationship between media and democratic theory, this
volume brings together a renowned collection of international
specialists who examine media and democracy, professional
journalism, the anatomy of content and the current issues which
concern both institutions. Challenging conventional discourse, this
comprehensive collection contains the most incisive and informative
articles on this fundamental subject.
'If Scammell's own learning process continues as it develops in
this book, she might become one of the best political analysts.' -
Malcolm Rutherford, Financial Times; ...the most comprehensive
description and analysis so far of the growth of political
marketing in this Country. This is a first class account and
contains some fascinating material.' - Ivor Gaber, British
Journalism Review;This is the first book to offer a serious
examination of the phenomenon of political marketing in Britain. It
presents an analysis of the increasingly influential role of the
image-makers and casts a critical eye over the debate concerning
the impact of marketing on political conduct and governance. Its
primary focus is party and government communications in the
Thatcher era and beyond, up to and including the 1992 general
election. It argues that Thatcher, despite her image as the
resolute politician, pioneered marketing techniques and concepts
which have since become standard practice.
'If Scammell's own learning process continues as it develops in
this book, she might become one of the best political analysts.' -
Malcolm Rutherford, Financial Times; ...the most comprehensive
description and analysis so far of the growth of political
marketing in this Country. This is a first class account and
contains some fascinating material.' - Ivor Gaber, British
Journalism Review;This is the first book to offer a serious
examination of the phenomenon of political marketing in Britain. It
presents an analysis of the increasingly influential role of the
image-makers and casts a critical eye over the debate concerning
the impact of marketing on political conduct and governance. Its
primary focus is party and government communications in the
Thatcher era and beyond, up to and including the 1992 general
election. It argues that Thatcher, despite her image as the
resolute politician, pioneered marketing techniques and concepts
which have since become standard practice.
This book argues that marketing is inherent in competitive
democracy, explaining how we can make the consumer nature of
competitive democracy better and more democratic. Margaret Scammell
argues that consumer democracy should not be assumed to be
inherently antithetical to 'proper' political discourse and debate
about the common good. Instead, Scammell argues that we should seek
to understand it - to create marketing-literate criticism that can
distinguish between democratically good and bad campaigns, and
between shallow, cynical packaging and campaigns that at least
aspire to be responsive, engender citizen participation, and enable
accountability. Further, we can take important lessons from
commercial marketing: enjoyment matters; what citizens think and
feel matters; and, just as in commercial markets, structure is key
- the type of political marketing will be affected by the
conditions of competition.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
This book argues that marketing is inherent in competitive
democracy, explaining how we can make the consumer nature of
competitive democracy better and more democratic. Margaret Scammell
argues that consumer democracy should not be assumed to be
inherently antithetical to 'proper' political discourse and debate
about the common good. Instead, Scammell argues that we should seek
to understand it - to create marketing-literate criticism that can
distinguish between democratically good and bad campaigns, and
between shallow, cynical packaging and campaigns that at least
aspire to be responsive, engender citizen participation, and enable
accountability. Further, we can take important lessons from
commercial marketing: enjoyment matters; what citizens think and
feel matters; and, just as in commercial markets, structure is key
- the type of political marketing will be affected by the
conditions of competition.
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