Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

Today, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company or an institution, but the crucial question is how this concept can be best applied to a company's context. In this book, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies' requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies' success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies - be it for employees, customers or for focussed communication strategies.

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.

The fourth in Springer 's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What 's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

The term stakeholder management describes the policy towards all interest groups that have a stake in a company. Here, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today 's global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.

Diplomarbeit aus dem Jahr 1997 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Hochschule fur angewandte Wissenschaften Anhalt in Kothen (Unbekannt), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Im Zusammenhang mit einer marktorientierten, auch aktive und strategische Elemente beinhaltenden Beschaffungspolitik taucht seit nunmehr uber 20 Jahren der Begriff des "Beschaffungsmarketing" auf. Im Zeitverlauf ist jedoch eindeutig ein Verstandniswandel festzustellen. Aus Tatigkeiten mit vorwiegend kurz- bis mittelfristigem beschaffungsspezifischem Charakter und Konsequenzen sind zunehmend strategische Entscheidungen mit unternehmensweitem Charakter und Konsequenzen geworden. Ausschlaggebend und kennzeichnend fur heutige Entwicklungen im Beschaffungsmarketing sind dabei in erster Linie die in vielen Unternehmen partiell oder umfas-send verfolgten, ganzheitlich konzipierten Unternehmensansatze nach japanischem Vorbild. Gang der Untersuchung: Ziel dieser Arbeit soll es sein, dem Leser wichtige Grundlagen der Beschaffung und des Beschaffungsmarketings naher zu bringen und durch die Auseinandersetzung mit ausgewahlten Entwicklungen v. a. der 90er Jahre im Beschaffungsmarketing, Verande-rungen gegenuber traditionellen Vorgehensweisen und mit den Neuerungen zusammenhangende spezifische Fragestellungen aufzuzeigen. Dazu wird nach einer Erorterung wesentlicher Grundlagen der Beschaffung (Abschnitt II) im dritten Kapitel auf Grundlagen des Beschaffungsmarketings ein-gegangen. Im Rahmen der Abhandlung der beschaffungspolitischen Instrumente als Teil des Beschaffungs-marketing-Instrumentariums werden dabei auch Ansatze zur Bewertung und Auswahl von Lieferanten vorgestellt. In Teil IV, dem eigentlichen Hauptteil der Arbeit, soll es dann um die innovativen Versorgungsansatze Global Sourcing, Just-in-Time-Beschaffung, Qualitatsmanagement bei Zulieferungen (im Sinne eines Total Quality Management) und Modular- und System Sourcing gehen, die verstarkt seit 1