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Marketing Plan Handbook - Pearson New International Edition (Paperback, 5th edition): Marian Wood Marketing Plan Handbook - Pearson New International Edition (Paperback, 5th edition)
Marian Wood
R2,085 Discovery Miles 20 850
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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