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Technological Innovation - Generating Economic Results (Hardcover, 2nd New edition): Donald F Kuratko, Sherry Hoskinson Technological Innovation - Generating Economic Results (Hardcover, 2nd New edition)
Donald F Kuratko, Sherry Hoskinson; Edited by Marie C. Thursby
R4,132 Discovery Miles 41 320 Ships in 12 - 17 working days

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

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