We are pleased to present this 2nd edition of Technological
Innovation, originally published in 2008. Profiting from
technological innovation is a key strategic challenge in
technology-intensive industries because it requires not only
scientific and engineering expertise, but also an understanding of
how business and legal factors facilitate commercialization. This
volume presents a multidisciplinary view of issues in technology
commercialization and entrepreneurship. Chapters cover
commercializing inventions in the context of the legal system and
the complementary assets needed; the benefits and liabilities
associated with multidisciplinary commercialization teams,
including a basic guide to patents and designs; elements of
strategy, including industry analysis and strategy, marketing
strategy, and alliances; and finally, the financial issues in
commercialization.
General
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