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A manufacturing company is downsizing and wants to know the impact on employee morale. A computer corporation is considering moving its headquarters and needs to determine how many employees intend to relocate. A multinational consulting firm has had a rash of sexual harassment complaints and seeks to determine the extent of the problem. To address these and other business-related issues, organizations are increasingly turning to surveys. Surveys are popular in organizations because--when done properly--they can provide accurate information about major organizational challenges, especially as the technology of surveys rapidly advances. Taking these issues into consideration, How to Conduct Organizational Surveys offers a practical, step-by-step guide. Anyone trying to make the transition from theory to practice will benefit greatly from this how-to guide. How to Conduct Organizational Surveys is also written for researchers who need to fine-tune their surveying skills.
Timely and original, this publication presents the latest tools,
techniques, and applications for conducting sucessful
organizational surveys. --International Review of Administrative
Sciences Surveys are part of our culture. From political polls
predicting who the new president of the United States will be, to
consumer surveys determining which new ice cream flavor is
best-liked, surveys reach out and touch everyone. However, recent
technological and methodological advances, as well as changes in
the demographics of the workforce, have posed new and unique
challenges to those charged with gathering survey information.
Timely and original, Improving Organizational Surveys presents the
latest tools, techniques, and applications for conducting
successful organizational surveys throughout a wide range of
settings (private sector, government, and the military). Separated
into three sections, some of the relevant topics reviewed are how a
survey is conducted, including a step-by-step guide; how to go
about asking sensitive and potentially embarrassing questions; the
advantages and disadvantages of computer-administered surveys; what
to do about measurement error; lessons learned from conducting
sexual harassment surveys; and a review of the definitional,
methodological, and practical aspects of conducting a
quality-of-work-life survey. This diverse volume is a must for
individuals who develop and administer organizational surveys, for
managers who utilize survey information, and for researchers and
students who are interested in surveying public and private sector
organizations.
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