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Tourism, travel and leisure (TTL) are highly diverse and fragmented
industries. Alliances and partnerships can be used as a framework
providing small and medium-sized tourism enterprises (which do not
possess adequate resources or organizational capabilities) with
opportunities to operate in a competitive business environment.
This book will: (i) present the theoretical and analytical
frameworks underlying business co-operation and alliances; (ii)
analyse the main issues and aspects related to business
partnerships; (iii) investigate the contribution of these alliances
in the field of management and marketing of TTL businesses; (iv)
examine and highlight the factors associated with their success
and/or influencing the successful operations of such alliances at
business and destination levels; (v) explore their adoption,
application and management in various contexts of TTL businesses;
and (vi) present and discuss case studies illustrating the various
issues and aspects. The volume will conclude by providing
management and marketing implications and recommendations for
tourism business, destination managers and local planners to enable
them to successfully operate such alliances.
This book is a practical handbook for entrepreneurship in tourism
related industries. The book will provide students and prospective
entrepreneurs with the knowledge, know-how and best practices in
order to assist them in planning, implementing and managing
business ventures in the field of tourism. It constitutes a
valuable contribution to developing the necessary knowledge,
competencies and skills of entrepreneurial decision-making and
ventures. It would serve as a guide for those studying
entrepreneurship and preparing for entrepreneurial careers as well
as a reference for the practical use of entrepreneurs at the
planning, implementation, operation and evaluation stages of
building a tourism business. Examples from the industry/business
world are provided to illustrate real-life practice and give
readers a better understanding of entrepreneurship in tourism.
This book is a practical handbook for entrepreneurship in tourism
related industries. The book will provide students and prospective
entrepreneurs with the knowledge, know-how and best practices in
order to assist them in planning, implementing and managing
business ventures in the field of tourism. It constitutes a
valuable contribution to developing the necessary knowledge,
competencies and skills of entrepreneurial decision-making and
ventures. It would serve as a guide for those studying
entrepreneurship and preparing for entrepreneurial careers as well
as a reference for the practical use of entrepreneurs at the
planning, implementation, operation and evaluation stages of
building a tourism business. Examples from the industry/business
world are provided to illustrate real-life practice and give
readers a better understanding of entrepreneurship in tourism.
The planning, design, management and marketing of experiences for
tourism markets is a major challenge for tourism destinations and
providers in a globalized and highly competitive market. This book
bridges the gap in contemporary literature by carefully examining
the management and marketing of tourism experiences. It has the
following specific objectives: first to analyse the main issues and
challenges related to tourism experience management and marketing;
second, to present and discuss adequate analytical frameworks and
tools; third to explore the adoption and implementation of
approaches to managing and marketing experiences in various tourism
contexts and industries; and finally to present and discuss case
studies illustrating approaches adopted, methods implemented and
best practices in addressing related issues. The book concludes by
providing strategic management and marketing implications and
recommendations for tourism businesses and destinations to enable
them to successfully create, manage, market and evaluate tourism
experiences.
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