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The Handbook of Managing and Marketing Tourism Experiences (Hardcover) Loot Price: R6,399
Discovery Miles 63 990
The Handbook of Managing and Marketing Tourism Experiences (Hardcover): Marios Sotiriadis, Dogan Gursoy

The Handbook of Managing and Marketing Tourism Experiences (Hardcover)

Marios Sotiriadis, Dogan Gursoy

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Loot Price R6,399 Discovery Miles 63 990 | Repayment Terms: R600 pm x 12*

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: November 2016
Editors: Marios Sotiriadis • Dogan Gursoy
Dimensions: 229 x 152 x 29mm (L x W x T)
Format: Hardcover
Pages: 584
ISBN-13: 978-1-78635-290-3
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 1-78635-290-7
Barcode: 9781786352903

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