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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Handbook of Managing and Marketing Tourism Experiences (Hardcover)
Loot Price: R5,960
Discovery Miles 59 600
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The Handbook of Managing and Marketing Tourism Experiences (Hardcover)
Expected to ship within 12 - 17 working days
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The planning, design, management and marketing of experiences for
tourism markets is a major challenge for tourism destinations and
providers in a globalized and highly competitive market. This book
bridges the gap in contemporary literature by carefully examining
the management and marketing of tourism experiences. It has the
following specific objectives: first to analyse the main issues and
challenges related to tourism experience management and marketing;
second, to present and discuss adequate analytical frameworks and
tools; third to explore the adoption and implementation of
approaches to managing and marketing experiences in various tourism
contexts and industries; and finally to present and discuss case
studies illustrating approaches adopted, methods implemented and
best practices in addressing related issues. The book concludes by
providing strategic management and marketing implications and
recommendations for tourism businesses and destinations to enable
them to successfully create, manage, market and evaluate tourism
experiences.
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