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Introduction to Quantitative Research Methods - An Investigative Approach (Hardcover): Mark Balnaves, Peter Caputi Introduction to Quantitative Research Methods - An Investigative Approach (Hardcover)
Mark Balnaves, Peter Caputi
R3,919 Discovery Miles 39 190 Ships in 12 - 17 working days

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. 


Rating the Audience - The Business of Media (Hardcover, New): Mark Balnaves, Tom O'Regan, Ben Goldsmith Rating the Audience - The Business of Media (Hardcover, New)
Mark Balnaves, Tom O'Regan, Ben Goldsmith
R3,579 Discovery Miles 35 790 Ships in 10 - 15 working days

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Media Theories and Approaches - A Global Perspective (Paperback): Mark Balnaves, Stephanie Hemelryk Donald, Brian Shoesmith Media Theories and Approaches - A Global Perspective (Paperback)
Mark Balnaves, Stephanie Hemelryk Donald, Brian Shoesmith
R2,629 Discovery Miles 26 290 Ships in 10 - 15 working days

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as 'Social and Global Change,' 'the Influence of Media,' 'Intercultural Communication' and 'News as a Form of Knowledge.' Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

The Global Media Atlas (Paperback, 2001 Ed.): Mark Balnaves, Stephanie Hemelryk Donald The Global Media Atlas (Paperback, 2001 Ed.)
Mark Balnaves, Stephanie Hemelryk Donald
R848 R554 Discovery Miles 5 540 Save R294 (35%) Ships in 12 - 17 working days

A comprehensive guide to the global communications revolution. The book is presented in the form of over 50 colour maps which graphically depict the global diffusion of old and new media. As well as presenting up-to-date data, the book extrapolates trends on a wide variety of topics illustrating the huge disparities across the media world. The topics covered include: print media and the digital age; phones/mobiles; media moguls; media piracy; world music; global villages; learning online; film production; Websites of the world; advertising standards and regulation; and the world of ratings.

Introduction to Quantitative Research Methods - An Investigative Approach (Paperback): Mark Balnaves, Peter Caputi Introduction to Quantitative Research Methods - An Investigative Approach (Paperback)
Mark Balnaves, Peter Caputi
R1,156 Discovery Miles 11 560 Ships in 12 - 17 working days

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. 


A New Theory of Information & the Internet - Public Sphere meets Protocol (Paperback, New edition): Mark Balnaves, Michele A... A New Theory of Information & the Internet - Public Sphere meets Protocol (Paperback, New edition)
Mark Balnaves, Michele A Willson
R1,422 Discovery Miles 14 220 Ships in 10 - 15 working days

The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking. A New Theory of Information & the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope - a standard way of looking at information. In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.

Rating the Audience - The Business of Media (Paperback): Mark Balnaves, Tom O'Regan, Ben Goldsmith Rating the Audience - The Business of Media (Paperback)
Mark Balnaves, Tom O'Regan, Ben Goldsmith
R1,363 Discovery Miles 13 630 Ships in 10 - 15 working days

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

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