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First published in 1992, this book explores the efforts to
counteract the high maternal and infant death rates present between
the end of the nineteenth century and the Second World War. It
looks at the problem in five different continents and shows the
varying approaches used by the governments, institutions and
individuals in those countries. Contributors display how policy and
practice have been shaped by the structure of maternity services,
nationalism, the conflict of colonization and cultural factors. In
doing so, they illustrate how welfare policy and funding were
moulded throughout the world in the times considered.
First published in 1992, this book explores the efforts to
counteract the high maternal and infant death rates present between
the end of the nineteenth century and the Second World War. It
looks at the problem in five different continents and shows the
varying approaches used by the governments, institutions and
individuals in those countries. Contributors display how policy and
practice have been shaped by the structure of maternity services,
nationalism, the conflict of colonization and cultural factors. In
doing so, they illustrate how welfare policy and funding were
moulded throughout the world in the times considered.
Everyone knows something of the sonnets of William Shakespeare -
even if they have never read Shakespeare. Allusions are all around
in song lyrics, TV shows, and news headlines. The 154 poems
Shakespeare wrote in sonnet form and published in 1609 are
referenced in so much popular culture, yet unless you are a student
of English literature you may not have ever tried reading them. Now
you don't have to. In this book, all the 154 original poems are
included and paired with a Twitter version. That's right, every one
of the sonnets has been reduced to a message of fewer than
140-characters. This is an experiment in making 400-year-old poetry
work in the age of social media, but it is also a continuation of
the sonnet traditions. Sonnets are very structured, short poems
anyway. Poets needed to follow strict rules to make a sonnet work,
to convey meaning within a set number of lines. In this book, the
sonnets have been reduced to individual tweets - but they still
retain the essence of each poem.
Mark Hillary has worked on words for astronauts, ambassadors,
politicians and business leaders. In particular, his expertise in
blogging has been utilized by several Chief Executives across the
world. They want to be seen on the social networks, blogging and
creating great content for their business, but they don't have the
time. In this book, Mark recounts the failures and successes of
working with many of these senior executives on what has now become
known as 'content marketing' - or ghost-blogging for CEOs. Mark
uses social networks and interesting content as tools to help
executives reach the influencers and customers in their line of
business. Based on years of personal experience, Mark outlines what
works and doesn't work when executives start blogging and how
marketing teams can create an effective blogging strategy for their
executives. He also explores how blogs have become an important
part of what we used to call 'the news' and therefore are more
important than ever.
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