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Mark Penn argues that the biggest trends in America are the
Microtrends, the smaller trends that go unnoticed or ignored. One
million people can create new market for a business, spark a social
movement, or effect political change. In 1996, a microtrend
identified by Penn ("soccer moms") was crucial in re-electing
President Clinton. With years of experience as one of world's most
highly regarded pollsters, Mark Penn identifies the new microtrends
sweeping the world:
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