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This edited text compiles advanced material relating to strategy
and marketing in the field of sports business. Featuring
contributions from experts across the sports business field, the
book approaches strategy from the standpoint of managing and
marketing a brand. With integrated current-day examples
highlighting practices and issues, as well as 'real-world' applied
video cases, this book is ideal for marketing students and sports
business practitioners looking to gain strategic insights into the
industry.
This edited text compiles advanced material relating to strategy
and marketing in the field of sports business. Featuring
contributions from experts across the sports business field, the
book approaches strategy from the standpoint of managing and
marketing a brand. With integrated current-day examples
highlighting practices and issues, as well as 'real-world' applied
video cases, this book is ideal for marketing students and sports
business practitioners looking to gain strategic insights into the
industry.
It's 1960, and Frank Sinatra is at the height of his power and
influence in Hollywood. Bobby Blaine, a peripheral member of the
Rat Pack, chafes under the singer's egomania and bullying. He tries
to land roles without Sinatra's help and encounters only failure,
until he is asked to do one last favor: pick up Marilyn Monroe in
Reno, where she is having a nervous breakdown trying to finish "The
Misfits," and deliver her into the clutches of Sinatra's Mafia pals
at the Cal-Neva Lodge. Bobby hires Gene, a 20-year-old would-be
beatnik, as his driver. Gene falls in love with a Mexican-American
motel maid, encounters the racism of the day, and like Bobby, tries
to become his own man. Bobby and Gene's struggles shine a light on
the hidden ways of the world of the early 1960s, where a
presidential candidate could carry on affairs under the nose of
reporters, a world of Hollywood double-crosses, political
shenanigans, bad Beat poetry, a hapless Broadway producer, and a
comedian with a broken heart.
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Under the Sun (CD)
Various Artists; Performed by Mark Pritchard
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R58
Discovery Miles 580
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Ships in 10 - 20 working days
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