Leveraging Brands in Sport Business (Hardcover, New)

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2013
First published:	2014
Editors:	Mark Pritchard • Jeffrey Stinson
Dimensions:	254 x 178 x 21mm (L x W x T)
Format:	Hardcover
Pages:	262
Edition:	New
ISBN-13:	978-0-415-53484-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
LSN:	0-415-53484-4
Barcode:	9780415534840

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