This edited text compiles advanced material relating to strategy
and marketing in the field of sports business. Featuring
contributions from experts across the sports business field, the
book approaches strategy from the standpoint of managing and
marketing a brand. With integrated current-day examples
highlighting practices and issues, as well as 'real-world' applied
video cases, this book is ideal for marketing students and sports
business practitioners looking to gain strategic insights into the
industry.
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