Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?

Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.

"Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.