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Fresh Air - Marketing Gurus on Radio (Paperback) Loot Price: R281
Discovery Miles 2 810
You Save: R23 (8%)
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Fresh Air - Marketing Gurus on Radio (Paperback): Mark Ramsey

Fresh Air - Marketing Gurus on Radio (Paperback)

Mark Ramsey

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List price R304 Loot Price R281 Discovery Miles 2 810 You Save R23 (8%)

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The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?

Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.

"Fresh Air" is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.

General

Imprint: Iuniverse, Inc.
Country of origin: United States
Release date: November 2005
First published: November 2005
Authors: Mark Ramsey
Dimensions: 203 x 127 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 112
ISBN-13: 978-0-595-37658-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-595-37658-4
Barcode: 9780595376582

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