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The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover): Mark S. Albion, Paul W. Farris The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover)
Mark S. Albion, Paul W. Farris
R2,697 Discovery Miles 26 970
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Ships in 10 - 15 working days

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Advertising's Hidden Effects - Manufacturers' Advertising and Retail Pricing (Hardcover): Mark S. Albion Advertising's Hidden Effects - Manufacturers' Advertising and Retail Pricing (Hardcover)
Mark S. Albion
R2,723 Discovery Miles 27 230
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