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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover) Loot Price: R2,697
Discovery Miles 26 970
Repayment Terms: R253 pm x 12*
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The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover): Mark S. Albion, Paul W. Farris

The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover)

Mark S. Albion, Paul W. Farris

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Loot Price R2,697 Discovery Miles 26 970 | Repayment Terms: R253 pm x 12*

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: February 1981
First published: February 1981
Authors: Mark S. Albion • Paul W. Farris
Dimensions: 248 x 171 x 16mm (L x W x T)
Format: Hardcover
Pages: 245
ISBN-13: 978-0-86569-057-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-86569-057-X
Barcode: 9780865690578

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