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Advertising's Hidden Effects - Manufacturers' Advertising and Retail Pricing (Hardcover): Mark S. Albion Advertising's Hidden Effects - Manufacturers' Advertising and Retail Pricing (Hardcover)
Mark S. Albion
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 R2,888 Discovery Miles 28 880
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The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover): Mark S. Albion, Paul W. Farris The Advertising Controversy - Evidence on the Economic Effects of Advertising (Hardcover)
Mark S. Albion, Paul W. Farris
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 R2,861 Discovery Miles 28 610
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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