In his inspiring new book, "You Don't Need a Title to Be a Leader," Mark Sanborn, the author of the national bestseller "The Fred Factor," shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position."
"Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers.
Genuine leadership - leadership with a "little "l,"" as he puts it, is not conferred by a title, or limited to the executive suite. Rather, it is shown through our everyday actions and the way we influence the lives of those around us. Among the qualities that genuine leaders share:
- Acting with purpose rather than getting bogged down by mindless activity
- Caring about and listening to others
- Looking for ways to encourage the contributions and development of others rather than focusing solely on personal achievements
- Creating a legacy of accomplishment and contribution in everything they do
As readers across the country discovered in "The Fred Factor, " Mark Sanborn has an unparalleled ability to explain fundamental business and leadership truths through simple stories and anecdotes. "You Don't Need a Title to Be a Leader" offers an inspiring message to anyone who wants to take control of their life and make a positive difference.

The ultimate strategy for succeeding in your personal and professional life.

Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field-the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesn't mean you can't still be better; you haven't maximized your potential.

Leadership expert and international bestselling author of The Fred Factor and You Don't Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be.

Teaching you to employ Sanborn's uniquely designed "Potential Matrix" to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life.

Mark Sanborn met his postman, Fred, just after he moved to Denver. Fred knocked on his door, introduced himself and welcomed him to the neighbourhood. He also asked Sanborn about himself and how he wanted his mail handled while he was away. Needless to say, Sanborn was shocked. He asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude and approach to life. To embody the Fred philosophy is to realise and practise that:--Everyone can make a difference--Success is built on good relationships--You must continually create value for others and it doesn't have to cost anything--You can reinvent yourself whenever you want. In this succinct and inspiring guide, Sanborn shows us how we can all truly make a difference everyday and become a 'Fred', as well as how to recognise, reward and attract Freds into our lives.

Meet Fred.
In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail - and sometimes watching over the houses - of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.
We've all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps "each" of us can take to transform our own lives from the ordinary - into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.
By following these principles, and by learning from and teaching other "Freds," you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

Do you want more joy? More fulfillment in your life? Don't you think the skill of influencing others would help? Imagine for a moment--clients and co-workers eager to work with you, managers asking for your advice, friends and family cooperating together thanks to you Learn how to create your personal "Best Life" thanks to the training Tom Marcoux has been providing for over two decades At this book's heart lies practical matters of persuasion, leverage and personal strength. The goal? For you to make a difference in the world. Success in your chosen field. The trust of those with whom you work. Closer, more loving relationships. And purpose. These skills aim at achieving all this for you. Make this year the one when you break through. * 'Create Your Best Life' is an uplifting and practical book. You'll learn skills in persuasion, charisma, confidence, influence and emotional strength -- all vital elements to help you positively change the world. To make a dream come true, you'll need to get people enrolled in your vision. This is the book that helps you get great things done " - Dr. JoAnn Dahlkoetter, author of Your Performing Edge and coach to CEOs and Olympic Gold Medalists * When you want to get big things done, persuasion skills are crucial. Tom Marcoux shows you how to develop new reflexes and responses so you can become even more influential under stressful situations. As a journalist and publicist, I've observed how some people come across as charismatic and influential, while others fail to get their message across. Tom Marcoux reveals methods that anyone can use to enhance their charisma and influence-and make a big, positive difference in this world." - Danek S. Kaus, author of the best-selling You Can Be Famous: Insider Secrets to Getting Free Publicity and founder of freepublicityforyou.com * "I like author and executive coach Tom Marcoux's distinction between Hard-Headed Convincing and his effective Soft-Hearted Persuasion. Marcoux's methods of developing confidence help the reader feel stronger and take effective action." - David Barron, co-author of Power Persuasion and founder of newhampshirehypnosis.com

Do you want to kick your marketing into high gear for more profits? Want to feel great about your business? Uncover your Hidden Strengths and learn to market with ease and effectiveness. Overcome procrastination. Fascinate the public and transform them into loyal customers. This classic book, now in its second edition, motivates you to take action and teaches you how to create compelling marketing campaigns. Co-author Linda L. Chappo shares the techniques that allowed her to become so successful that she sold her business and traveled the world. Co-author Tom Marcoux, dubbed "the Personal Branding Instructor" by the San Francisco Examiner, addressed MBA students at Stanford University and six audiences at the National Association of Broadcasters Conferences. Together, Chappo and Marcoux bring you a revolutionary system that uses the strengths you already have to break through inner barriers. Learn to market on a new level. Engage your heart and spirit. Stand out from competitors and feel great doing it. Inside, you will find insightful articles by top authors including Brian Tracy, Mark Sanborn, Jill Lublin, Raleigh Pinskey, Tony Alessandra and nineteen others. Refine your marketing skills. Take action with social media by using tips about Twitter, Facebook and blogs. Today, you can unleash your hidden potential with Full Strength Marketing.