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Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German,... Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.)
Markus Hofmann, Markus Mertiens
R1,106 Discovery Miles 11 060 Out of stock

Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensfuhrung zum Customer-Lifetime-Value-Management (CLV-M) verknupft.
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