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Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German,... Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.)
Markus Hofmann, Markus Mertiens
R1,161 Discovery Miles 11 610
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Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensfuhrung zum Customer-Lifetime-Value-Management (CLV-M) verknupft.
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