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Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.) Loot Price: R1,254

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Repayment Terms: R118 pm x 12*

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Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German,...

Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.)

Markus Hofmann, Markus Mertiens

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Loot Price R1,254 Discovery Miles 12 540 | Repayment Terms: R118 pm x 12*

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Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensfuhrung zum Customer-Lifetime-Value-Management (CLV-M) verknupft.
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General

Imprint:	Gabler Verlag
Country of origin:	Germany
Release date:	March 2013
First published:	July 2012
Editors:	Markus Hofmann • Markus Mertiens
Dimensions:	244 x 170 x 11mm (L x W x T)
Format:	Paperback - Trade
Pages:	209
Edition:	Softcover Reprint of the Original 1st 2000 ed.
ISBN-13:	978-3-322-90219-1
Languages:	German
Subtitles:	German
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	3-322-90219-6
Barcode:	9783322902191