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Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.) Loot Price: R1,106
Discovery Miles 11 060
Repayment Terms: R104 pm x 12*
Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German,...

Customer-Lifetime-Value-Management - Kundenwert Schaffen Und Erhoehen: Konzepte, Strategien, Praxisbeispiele (German, Paperback, Softcover Reprint of the Original 1st 2000 ed.)

Markus Hofmann, Markus Mertiens

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Loot Price R1,106 Discovery Miles 11 060 | Repayment Terms: R104 pm x 12*

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Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensfuhrung zum Customer-Lifetime-Value-Management (CLV-M) verknupft.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: July 2012
First published: July 2012
Editors: Markus Hofmann • Markus Mertiens
Dimensions: 244 x 170 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 209
Edition: Softcover Reprint of the Original 1st 2000 ed.
ISBN-13: 978-3-322-90219-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-322-90219-6
Barcode: 9783322902191

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