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Language and Neoliberalism examines the ways in which
neoliberalism, or the ideology of market rule, finds expression in
language. In this groundbreaking original study, Holborow shows at
once the misleading character of ideological meaning and the
underlying social reality from which that meaning emerges. In
universities, it is now the norm to use terms like entrepreneurial
and business partnerships. How have these terms become a core
component of education and gained such force? Markets have become,
metaphorically, a power in their own right. They now tell
governments how to act and warn them against too much public
spending. Post-crash, the capitalist market continues to be
crisis-prone, and in that context the neoliberal ideology remains
contested. Free of jargon and assuming no specialist knowledge,
this book will strike a chord internationally by showing how
neoliberal ideology has, literally, gone global in language.
Drawing on Volosinov and Bakhtin, Williams and Gramsci, and
introducing concepts from Marxist political economy, Language and
Neoliberalism is essential reading for all interested in the
intersection of linguistics/applied linguistics and politics.
This book explores neoliberalism - a view of the world that puts
the market at its centre- from the perspective of applied
linguistics. Neoliberalism and Applied Linguistics argues that
while applied linguistics has become more interdisciplinary in
orientation, it has ignored or downplayed the role of political
economy, namely the way in which social, political and economic
factors relate to one another within the context of a capitalist
economy. The authors take the view that engagement with political
economy is central to any fully rounded analysis of language and
language-related issues in the world today and their collaboration
in this volume represents an initial attempt to redress what they
perceive to be an imbalance in the field. The book begins with a
discussion of neoliberalism and an analysis of the ways in which
neoliberal ideology impacts on language. This is followed by a
discussion of how globalization and identity have been
conceptualised in applied linguistics in ways which have ignored
the political centrality of class - a concept which the authors see
as integral to their perspective. The book concludes with an
analysis of the ways in which neoliberal ideology plays out in two
key areas of applied linguistics - language teaching and language
teacher education. Neoliberalism and Applied Linguistics is
essential reading for advanced undergraduates, postgraduates and
researchers in applied linguistics.
This book explores neoliberalism - a view of the world that puts
the market at its centre- from the perspective of applied
linguistics. Neoliberalism and Applied Linguistics argues that
while applied linguistics has become more interdisciplinary in
orientation, it has ignored or downplayed the role of political
economy, namely the way in which social, political and economic
factors relate to one another within the context of a capitalist
economy. The authors take the view that engagement with political
economy is central to any fully rounded analysis of language and
language-related issues in the world today and their collaboration
in this volume represents an initial attempt to redress what they
perceive to be an imbalance in the field. The book begins with a
discussion of neoliberalism and an analysis of the ways in which
neoliberal ideology impacts on language. This is followed by a
discussion of how globalization and identity have been
conceptualised in applied linguistics in ways which have ignored
the political centrality of class - a concept which the authors see
as integral to their perspective. The book concludes with an
analysis of the ways in which neoliberal ideology plays out in two
key areas of applied linguistics - language teaching and language
teacher education. Neoliberalism and Applied Linguistics is
essential reading for advanced undergraduates, postgraduates and
researchers in applied linguistics.
Language and Neoliberalism examines the ways in which
neoliberalism, or the ideology of market rule, finds expression in
language. In this groundbreaking original study, Holborow shows at
once the misleading character of ideological meaning and the
underlying social reality from which that meaning emerges. In
universities, it is now the norm to use terms like entrepreneurial
and business partnerships. How have these terms become a core
component of education and gained such force? Markets have become,
metaphorically, a power in their own right. They now tell
governments how to act and warn them against too much public
spending. Post-crash, the capitalist market continues to be
crisis-prone, and in that context the neoliberal ideology remains
contested. Free of jargon and assuming no specialist knowledge,
this book will strike a chord internationally by showing how
neoliberal ideology has, literally, gone global in language.
Drawing on Volosinov and Bakhtin, Williams and Gramsci, and
introducing concepts from Marxist political economy, Language and
Neoliberalism is essential reading for all interested in the
intersection of linguistics/applied linguistics and politics.
Homes in Crisis Capitalism explores the core social reproduction
role that individual households fulfil in our societies, and the
class and racial effects of this on gender inequality and
discrimination. Women now make up nearly half of the paid workforce
globally, yet prevailing neoliberal social policy continues to rule
out adequate state provision of child- and elder-care, choosing
instead to rely on marketized services to fill the gap. It is
mainly women who carry out this little valued care work, either in
a non-paid or paid capacity, and gender inequality is entrenched
across society. Official gender parity policies, often expressed in
terms of equality of opportunity, have done little to ease the
double burden of domestic and care work for the vast majority of
women. Competitive labour markets discriminate against those
expected to be the primary caregivers of children, the sick and
disabled and older people. In addition, the presence across many
societies of an acute housing crisis and soaring inflation have put
added pressures on home life. A social reproduction crisis has
developed, and it is working class women and women of colour who
are paying the price. Holborow analyses homes in crisis capitalism
through a Marxist lens of capitalist social reproduction. This book
charts the interwoven social and political effects and outcomes of
work and care provided in the home, and makes the case for a
radical break with capitalism to give social reproduction the
material resources and social recognition it deserves.
`A very welcome and much-needed broadening of current theoretical
perspectives' - Professor Norman Fairclough, University of
Lancaster This book offers a major reappraisal of the role of
language in the social world. Focusing on three main areas - the
global spread of English; Standard English; and language and sexism
- The Politics of English: examines World English in relation to
international capitalism and colonialism; analyzes the ideological
underpinnings of the debate about Standard English; and locates
sexism in language as arising from social relations. Locating
itself in the classical Marxist tradition, this book shows how
language is both shaped by, and contributes to social life.
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