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Language and Neoliberalism (Paperback)
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Language and Neoliberalism (Paperback)
Series: Language, Society and Political Economy
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Language and Neoliberalism examines the ways in which
neoliberalism, or the ideology of market rule, finds expression in
language. In this groundbreaking original study, Holborow shows at
once the misleading character of ideological meaning and the
underlying social reality from which that meaning emerges. In
universities, it is now the norm to use terms like entrepreneurial
and business partnerships. How have these terms become a core
component of education and gained such force? Markets have become,
metaphorically, a power in their own right. They now tell
governments how to act and warn them against too much public
spending. Post-crash, the capitalist market continues to be
crisis-prone, and in that context the neoliberal ideology remains
contested. Free of jargon and assuming no specialist knowledge,
this book will strike a chord internationally by showing how
neoliberal ideology has, literally, gone global in language.
Drawing on Volosinov and Bakhtin, Williams and Gramsci, and
introducing concepts from Marxist political economy, Language and
Neoliberalism is essential reading for all interested in the
intersection of linguistics/applied linguistics and politics.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Language, Society and Political Economy |
Release date: |
March 2015 |
First published: |
2015 |
Authors: |
Marnie Holborow
|
Dimensions: |
234 x 156 x 15mm (L x W x T) |
Format: |
Paperback
|
Pages: |
152 |
ISBN-13: |
978-0-415-74456-0 |
Categories: |
Books >
Language & Literature >
Language & linguistics >
General
|
LSN: |
0-415-74456-3 |
Barcode: |
9780415744560 |
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