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Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.): Mike Friedrichsen, Martin F Brunner Perspektiven fur die Publikumszeitschrift (German, Hardcover, 2007 ed.)
Mike Friedrichsen, Martin F Brunner
R1,943 Discovery Miles 19 430
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Ships in 12 - 17 working days

Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."

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