Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

The true story of how professional Australian Rules Football found an unlikely new source of talent in the United States. Though most Americans automatically think "rugby" when they hear or read the phrase "Australian football," the two sports actually have very little in common besides tackling and kicking. "Footy," as this unique sport is known in Aussie circles, bears more resemblance to American athletics, requiring the skill and grace of basketball combined with the physical toughness and endurance of American-style football. The only thing it apparently didn't require was actual Americans. Until now. Scouts from the Australian Football League (AFL) realized that a key position on their teams-called the "ruckman"-required both the height and ball handling skills readily found in American basketball players. What began as an unlikely experiment of cross-breeding sports talent has led to a growing expedition of NBA hopefuls from NCAA athletic programs-including Oklahoma State, Morehead State, and the University of Arizona-looking to make their way in a game most of them had never even seen played before. In Jumping at the Chance, longtime Aussie football fanatic Gil Griffin delivers a riveting account of these American athletes who go to the other side of the world in search of their dreams of glory. From learning an entirely foreign sport from the ground up, to coping with what it means to be a team member in a different culture, to gaining not only acceptance but ecstatic support from the rabid footy fans, their stories are much like Australian Rules football itself-sometimes humorous, sometimes heartbreaking, always inspiring.

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.