The Marvel Studios Phenomenon - Inside a Transmedia Universe (Paperback)

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

General

Imprint:	Bloomsbury Academic USA
Country of origin:	United States
Release date:	December 2017
Authors:	Martin Flanagan • Andrew Livingstone • Mike McKenny
Dimensions:	153 x 229 x 19mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-5013-3853-3
Categories:	Books > Business & Economics > Business & management > General Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > History > History of specific subjects > History of specific institutions
LSN:	1-5013-3853-6
Barcode:	9781501338533

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