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The Marvel Studios Phenomenon - Inside a Transmedia Universe (Paperback)
Loot Price: R1,382
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The Marvel Studios Phenomenon - Inside a Transmedia Universe (Paperback)
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Marvel Studios has provided some of the biggest worldwide cinematic
hits of the last eight years, from Iron Man (2008) to the
record-breaking The Avengers (2012), and beyond. Having announced
plans to extend its production of connected texts in cinema,
network and online television until at least 2028, the new
aesthetic patterns brought about by Marvel's 'shared' media
universe demand analysis and understanding. The Marvel Studios
Phenomenon evaluates the studio's identity, as well as its status
within the structures of parent Disney. In a new set of readings of
key texts such as Captain America: The Winter Soldier, Guardians of
the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero
fiction and the role of fandom are considered. The authors identify
milestones from Marvel's complex and controversial business
history, allowing us to appraise its industrial status: from a
comic publisher keen to exploit its intellectual property, to an
independent producer, to successful subsidiary of a vast
entertainment empire.
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