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Market Research with Panels - Types, Surveys, Analysis, and Applications (Hardcover, 1st ed. 2022): Martin Gunther, Ulrich... Market Research with Panels - Types, Surveys, Analysis, and Applications (Hardcover, 1st ed. 2022)
Martin Gunther, Ulrich Vossebein, Raimund Wildner
R1,559 Discovery Miles 15 590 Ships in 10 - 15 working days

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

Deutsche Fernostbibliographie 1981 - Deutschsprachige Veroeffentlichungen UEber Ost-, Zentral- Und Sudostasien (German,... Deutsche Fernostbibliographie 1981 - Deutschsprachige Veroeffentlichungen UEber Ost-, Zentral- Und Sudostasien (German, Hardcover, Reprint 2014 ed.)
Helmut Martin, Gunther Pflug; Contributions by Rainer Krempien
R3,467 Discovery Miles 34 670 Ships in 12 - 17 working days
Panels in der Marktforschung (German, Paperback, 1998 ed.): Martin Gunther, Ulrich Vossebein, Raimund Wildner Panels in der Marktforschung (German, Paperback, 1998 ed.)
Martin Gunther, Ulrich Vossebein, Raimund Wildner
R1,139 Discovery Miles 11 390 Ships in 10 - 15 working days

Dieses einfuhrende Lehrbuch zeigt detailliert, wie ein Panel aufgebaut ist und welche Arten von Panels verfugbar sind. Ein eigenes Kapitel stellt PC-Programme vor, mit deren Hilfe Paneldaten effizient eingesetzt werden konnen.

Dr. C. F. W. Walther - Lebensbild (German, Paperback): Martin Gunther Dr. C. F. W. Walther - Lebensbild (German, Paperback)
Martin Gunther
R780 Discovery Miles 7 800 Ships in 10 - 15 working days
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