Market Research with Panels - Types, Surveys, Analysis, and Applications (Hardcover, 1st ed. 2022)

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Springer Texts in Business and Economics
Release date:	August 2022
First published:	2022
Authors:	Martin Gunther • Ulrich Vossebein • Raimund Wildner
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	242
Edition:	1st ed. 2022
ISBN-13:	978-3-658-37649-9
Languages:	English
Subtitles:	German
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	3-658-37649-X
Barcode:	9783658376499

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