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Two commissions within the Public Relations Society of America have
recently defined courses in case-study analysis, research methods,
and behavioral-science theory as central to an acceptable public
relations curriculum. To date, these three "streams" within PR
education have run independently of each other. The authors
produced this volume because they believe that there is a growing
demand for an integrative "applied theory" approach to the study of
public relations cases.
Two commissions within the Public Relations Society of America have
recently defined courses in case-study analysis, research methods,
and behavioral-science theory as central to an acceptable public
relations curriculum. To date, these three "streams" within PR
education have run independently of each other. The authors
produced this volume because they believe that there is a growing
demand for an integrative "applied theory" approach to the study of
public relations cases.
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