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Fulfillment Im Electronic Commerce - Gestaltungsansatze, Determinanten, Wirkungen (German, Paperback, 2006 ed.): Prof Dr Gunter... Fulfillment Im Electronic Commerce - Gestaltungsansatze, Determinanten, Wirkungen (German, Paperback, 2006 ed.)
Prof Dr Gunter Silberer; Martin-Matthias Koecher
R2,007 Discovery Miles 20 070
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Martin-Matthias Kocher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beitragt."

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