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Books > Business & Economics > Business & management > Sales & marketing
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Fulfillment Im Electronic Commerce - Gestaltungsansatze, Determinanten, Wirkungen (German, Paperback, 2006 ed.)
Loot Price: R2,007
Discovery Miles 20 070
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Fulfillment Im Electronic Commerce - Gestaltungsansatze, Determinanten, Wirkungen (German, Paperback, 2006 ed.)
Series: Interaktives Marketing
Expected to ship within 10 - 15 working days
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Martin-Matthias Kocher untersucht das Fulfillment, d.h. waren-,
informations- und finanzlogistische Prozesse, von Online-Anbietern
im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil
im Marketing-Mix von Online-Anbietern bildet und wesentlich zur
Zufriedenheit mit dem Online-Kauf beitragt."
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