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Kompetenzorientierte Markenkooperationen Von Energieversorgungsunternehmen Im B2b-Kundenbereich (German, Paperback, 2008 ed.):... Kompetenzorientierte Markenkooperationen Von Energieversorgungsunternehmen Im B2b-Kundenbereich (German, Paperback, 2008 ed.)
Prof Dr Klaus-Peter Wiedmann; Martina-Maria Peuser
R1,881 Discovery Miles 18 810
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Auf der Basis einer umfangreichen empirischen Studie bei B2B-Stromkunden untersucht Martina-Maria Peuser Markenkooperationen von Energieunternehmen mit energiebranchenfremden Unternehmen. Anhand der Betrachtung diverser Kooperationsalternativen identifiziert sie Wirkungszusammenhange und erfolgsbestimmende Einflussfaktoren sowie konkrete Markenkompetenzprofile von Energieversorgern."

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