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Kompetenzorientierte Markenkooperationen Von Energieversorgungsunternehmen Im B2b-Kundenbereich (German, Paperback, 2008 ed.) Loot Price: R1,820
Discovery Miles 18 200
Repayment Terms: R171 pm x 12*
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Kompetenzorientierte Markenkooperationen Von Energieversorgungsunternehmen Im B2b-Kundenbereich (German, Paperback, 2008 ed.):...

Kompetenzorientierte Markenkooperationen Von Energieversorgungsunternehmen Im B2b-Kundenbereich (German, Paperback, 2008 ed.)

Prof Dr Klaus-Peter Wiedmann; Martina-Maria Peuser

Series: Strategie, Marketing Und Informationsmanagement

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Loot Price R1,820 Discovery Miles 18 200 | Repayment Terms: R171 pm x 12*

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Auf der Basis einer umfangreichen empirischen Studie bei B2B-Stromkunden untersucht Martina-Maria Peuser Markenkooperationen von Energieunternehmen mit energiebranchenfremden Unternehmen. Anhand der Betrachtung diverser Kooperationsalternativen identifiziert sie Wirkungszusammenhange und erfolgsbestimmende Einflussfaktoren sowie konkrete Markenkompetenzprofile von Energieversorgern."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Strategie, Marketing Und Informationsmanagement
Release date: 2008
First published: 2008
Foreword by: Prof Dr Klaus-Peter Wiedmann
Authors: Martina-Maria Peuser
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 317
Edition: 2008 ed.
ISBN-13: 978-3-8349-0837-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Energy industries & utilities > General
Books > Science & Mathematics > Physics > Classical mechanics > General
LSN: 3-8349-0837-1
Barcode: 9783834908377

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