Most organizations that are going through a digital transformation focus on improving their product teams to lead the way with new game-changing tech products. They focus on raising the skillset, talent and best practices that the team employs to build better product. Often this doesn't work. The organizations that successfully transform take a different approach. Not only do they focus on innovative tech products and product team transformation, but crucially, they change the way the rest of the organization supports the product team. This book will help leadership teams and the rest of the organization understand the key challenges they must overcome to truly compete and prevail in a digital age. It explains what the product team needs to do to effectively execute a product vision. And it explains how leaders can support a product-centric culture throughout the entire company. The book will also help supporting functions in the organization better understand how to operate with a product mindset.

How do you build a product that delights users? You must first know who your users are and how they plan to use what you're building. With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.

You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do.Learn the key concepts used to create a great story mapUnderstand how user stories really work, and how to make good use of them in agile and lean projectsExamine the nuts and bolts of managing stories through the development cycleUse strategies that help you continue to learn before and after the product's release to customers and users

"User Story Mapping" is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations--whether you're new to this approach or want to understand more about it.