A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more "Mary Charleson's 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brand's future success. If you want to know how to succeed Mary's book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilano University

Five-minute articles on the hottest Canadian topics in marketing today!

A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more "Mary Charleson's 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brand's future success. If you want to know how to succeed Mary's book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilano University

Get the marketing knowledge you need first and fast! Mary Charleson makes a complex subject simple and does it in over sixty short articles for the time-starved reader. Utilizing Canadian research and business examples, she gives readers the marketing tools to succeed. Pithy, often irreverent, but never short on actionable detail, this is the marketing book you'll wish you had discovered long ago.
You will discover:
Why brands that are giving back will be tomorrow's leaders How to utilize new media and E-marketing opportunities Why marketing to women is important for all businesses How to advertise effectively and get more media coverage How to develop a strong brand and a winning strategy How to use marketing research to your advantage Why understanding sales is critical to success What emerging trends you need to monitor